{"id":37485,"date":"2022-03-30T15:54:57","date_gmt":"2022-03-30T20:54:57","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37485"},"modified":"2022-03-31T07:41:41","modified_gmt":"2022-03-31T12:41:41","slug":"the-public-relations-handbook-sheds-light-on-the-darker-persuasive-art","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/the-public-relations-handbook-sheds-light-on-the-darker-persuasive-art\/","title":{"rendered":"<i>The Public Relations Handbook<\/i> Sheds Light On The Darker Persuasive Art"},"content":{"rendered":"<p>I\u2019m pretty biased, but I\u2019ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly \u2014 you know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be a manufactured piece of puffery disguised as \u201cnews,\u201d or a backroom legislative lobbying effort. Mostly, it doesn\u2019t shout its origins or intent right away. To me, PR is often subtler and more insidious. <\/p>\n<p>Yet, public relations is a vital component of any company\u2019s marketing and communications plans. And Robert L. Dilenschneider does an excellent job of laying out the fundamentals in <a href=\"https:\/\/www.amazon.com\/Public-Relations-Handbook-Robert-Dilenschneider\/dp\/1637740611\/ref=asc_df_1637740611\"><b><em>The Public Relations Handbook<\/em>.<\/b><\/p>\n<p><a href=\"https:\/\/www.adpulp.com\/?attachment_id=37486\" rel=\"attachment wp-att-37486\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/03\/41938gKhfRS._SX331_BO1204203200_.jpg\" alt=\"\" width=\"333\" height=\"499\" class=\"alignnone size-full wp-image-37486\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/03\/41938gKhfRS._SX331_BO1204203200_.jpg 333w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/03\/41938gKhfRS._SX331_BO1204203200_-200x300.jpg 200w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><\/a><\/p>\n<p>Rather than using a simple narrative approach to writing, Dilenschneider acts as an editor, getting contributions from leading PR practitioners in each section of his book. For instance, notable pollster Frank \u201cDeath Tax\u201d Luntz contributes a section on \u201cWords That Work.\u201d Other sections include investor communications, social media, crisis PR, government relations, and regional sections covering the way to tackle public relations in China, Canada, and Europe.<\/p>\n<p>The lines between advertising and PR are blurred these days, of course. The notions of \u201cbrand storytelling\u201d and \u201cbranded content\u201d have opened the doors for people with journalism and public relations backgrounds to take the lead in shaping how a brand presents itself to the public even in the realm of paid media (i.e., advertising). And as news, information, and disinformation rocket around the world in seconds, it\u2019s critical for companies of all sizes to know how to shape the narrative and maintain as much control as needed. It\u2019s not easy. But <b><em>The Public Relations Handbook<\/em><\/b> does a fine job of putting the pieces together.<\/p>\n<p><i>Special thanks to FSB Associates for providing me with a review copy.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m pretty biased, but I\u2019ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly \u2014 you know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":37489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-37485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Public Relations Handbook Sheds Light On The Darker Persuasive Art - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/the-public-relations-handbook-sheds-light-on-the-darker-persuasive-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Public Relations Handbook Sheds Light On The Darker Persuasive Art - Adpulp\" \/>\n<meta property=\"og:description\" content=\"I\u2019m pretty biased, but I\u2019ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. 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Everything else is advertising,\u201d said Reuven Frank, a former head of NBC news. So what sort of business is public relations (PR), which spends half its time huffing about bad news; and the rest puffing politicians, companies and celebrities? The answer\u2026","rel":"","context":"In &quot;PR&quot;","block_context":{"text":"PR","link":"https:\/\/www.adpulp.com\/category\/pr\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":951,"url":"https:\/\/www.adpulp.com\/marinate_in_vod\/","url_meta":{"origin":37485,"position":4},"title":"Marinate In Vodka For Best Results","author":"David Burn","date":"July 12, 2005","format":false,"excerpt":"Lewis Lazare: Why are we not surprised that Fremont Co., one of the nation's largest producers of sauerkraut, was having trouble getting younger consumers interested in its product? The rather unappetizing-sounding product name alone could turn off millions of customers. Lacking a giant advertising budget, the Fremont, Ohio-based company recently\u2026","rel":"","context":"In &quot;PR&quot;","block_context":{"text":"PR","link":"https:\/\/www.adpulp.com\/category\/pr\/"},"img":{"alt_text":"ad-franks.gif","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/ad-franks.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6532,"url":"https:\/\/www.adpulp.com\/the_strategic_c\/","url_meta":{"origin":37485,"position":5},"title":"The Strategic Crafting of Your Story","author":"David Burn","date":"March 30, 2009","format":false,"excerpt":"Seth Godin is offering a great description of public relations. Most PR firms do publicity, not PR. Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good\u2026","rel":"","context":"In &quot;PR&quot;","block_context":{"text":"PR","link":"https:\/\/www.adpulp.com\/category\/pr\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37485"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37489"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}