{"id":37502,"date":"2022-04-05T10:37:56","date_gmt":"2022-04-05T15:37:56","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37502"},"modified":"2022-04-05T11:40:53","modified_gmt":"2022-04-05T16:40:53","slug":"in-the-metaverse-speculators-pursue-their-virtual-dream-states","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/in-the-metaverse-speculators-pursue-their-virtual-dream-states\/","title":{"rendered":"In the Metaverse, Speculators Pursue Their Virtual Dream States"},"content":{"rendered":"<p>It&#8217;s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you&#8217;re a developer, you can also create new &#8220;worlds&#8221; that attract visitors and investors ready to spend real money.<\/p>\n<p>According to <a href=\"https:\/\/www.kvue.com\/article\/tech\/austin-entrepreneur-4-million-island-metaverse-nft\/269-9b940fd3-23ee-43c0-b57b-21552fb6f211\">KUVE-Austin<\/a>, after spending $1.2 million of his own money on technology infrastructure, serial entrepreneur Adam Hollander launched <a href=\"https:\/\/www.whitesands.game\/\">White Sands<\/a>, a tropical island getaway in the metaverse. The new world consists of 3,000 NFT plots of land where users can build their own empires via <a href=\"https:\/\/www.minecraft.net\/en-us\">Minecraft<\/a>.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8q-r8PDFmD8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>White Sands sold out of the 3,000 NFT plots of land in just 24 hours, raising $4.4 million without accepting money from a single investor. The new game will now offer 250 pre-built luxury villas available only to current White Sands plot owners in the next few weeks. Or investors can build their own from one of the six templates available in the game.<\/p>\n<h2>Agencies Are Also Building Virtual Spaces<\/h2>\n<p>In related news, <a href=\"https:\/\/adage.com\/article\/agency-news\/agencies-metaverse-11-shops-build-virtual-offices\/2409271\"><em>Ad Age<\/em><\/a> took a look at 11 agencies that have made investments in creating virtual office-like spaces.<\/p>\n<p class=\"paragraph-newsletter-3\">In 2020, Accenture Interactive launched its Nth Floor metaverse space as a virtual campus and continued to build its capabilities within <a href=\"https:\/\/altvr.com\/\">Microsoft&#8217;s AltspaceVR<\/a>.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lZttHYDgV64?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p class=\"paragraph-newsletter-4\">The purpose of the space is for employees to meet and collaborate\u2014no small feat given that the $50 billion company has nearly 700,000 employees worldwide.<\/p>\n<p>The space has been used to onboard new employees to experience orientation in a more \u201cpersonal way,\u201d according to a statement by Accenture. This year, 150,000 new hires are working from the metaverse on their first day.<\/p>\n<h2>Why Agencies Play Games<\/h2>\n<p>I respect that Accenture and others are seeking solutions to real business problems inside the so-called metaverse. I admit that it&#8217;s a bit harder for me (as someone who does not game) to understand the appeal of virtual real estate.<\/p>\n<p><a href=\"https:\/\/twitter.com\/tomfgoodwin\/status\/1510974017955581955\">Tom Goodwin<\/a> on Twitter wonders aloud if<span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\"> &#8220;we are this cynical, this desperate, or this naive?&#8221; <\/span><\/p>\n<p><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">I vote for all of the above. <\/span><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">Goodwin also suggests that agencies want to be part of the hype and they may hope to get a few client suckers to pay $250k for a one-off project while getting some tiny PR about how fast they &#8220;get the future.&#8221;<\/span><\/p>\n<p>This ever-present need to appear knowledgeable is an obsession across marketing, media, and advertising. It&#8217;s not necessarily the best look. Curiosity is good. But it&#8217;s better when checked by common sense.<\/p>\n<h2 class=\"index-page-header__title\" data-test-id=\"header-title\">Let&#8217;s Do A Hallway Test<\/h2>\n<p>Let&#8217;s hear from some SXSW 2022 attendees on NFTs, blockchain, and the metaverse.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ho-trHZE5fE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<div class=\"index-page-header__content\">\n<div class=\"index-page-header__image-wrapper index-page-header__image-wrapper--contributor-circle\">\n<p class=\"index-page-header__title\" data-test-id=\"header-title\">My takeaway from the SXSW segment is there&#8217;s no shame in not knowing. In fact, Keza MacDonald, a veteran journalist in the gaming space, writing for <a href=\"https:\/\/www.theguardian.com\/games\/2022\/jan\/25\/ive-seen-the-metaverse-and-i-dont-want-it\"><em>The Guardian<\/em><\/a><em>, says:\u00a0<\/em><\/p>\n<\/div>\n<blockquote><p>Ask 50 people what the metaverse means, right now, and you\u2019ll get 50 different answers. If a metaverse is where the real and virtual worlds collide, then Instagram is a metaverse: you create an avatar, curate your image, and use it to interact with other people. What everyone seems to agree on, however, is that it\u2019s worth money.<\/p><\/blockquote>\n<h2>Will Practical Voices Prevail?<\/h2>\n<p>MacDonald is big on common sense, and as someone looking for answers, I appreciate this in her reporting. She&#8217;s also a philosopher and I appreciate this even more.<\/p>\n<\/div>\n<blockquote><p>The current NFT gold rush proves that people will pay tens of thousands of dollars for links to jpegs of monkeys generated by a computer, and honestly it is eroding my faith in humanity. What gaping deficiency are we living with that makes us feel the need to spend serious money on tokens that prove ownership of a procedurally generated image, just to feel part of something?<\/p><\/blockquote>\n<p>What gaping deficiency, indeed?<\/p>\n<p>What hole is it that gets filled by a non-fungible token?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you&#8217;re a developer, you can also create new &#8220;worlds&#8221; that attract visitors and investors ready to spend [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,337,12,324,43],"tags":[],"class_list":{"0":"post-37502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-change-agents","8":"category-gaming","9":"category-resistance","10":"category-tea-for-texas","11":"category-technology","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In the Metaverse, Speculators Pursue Their Virtual Dream States - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/in-the-metaverse-speculators-pursue-their-virtual-dream-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In the Metaverse, Speculators Pursue Their Virtual Dream States - Adpulp\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. 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