{"id":37519,"date":"2022-04-20T17:53:02","date_gmt":"2022-04-20T22:53:02","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37519"},"modified":"2022-04-20T17:53:02","modified_gmt":"2022-04-20T22:53:02","slug":"gen-z-gamers-explore-the-metaverse-find-it-to-their-liking","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/gen-z-gamers-explore-the-metaverse-find-it-to-their-liking\/","title":{"rendered":"Gen Z Gamers Explore the Metaverse, Find It to Their Liking"},"content":{"rendered":"

VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person.<\/p>\n

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These gamers don\u2019t only view their time in the metaverse as pure escapism, but also as an extension of real life. Notably, 57% of Gen Z gamers feel they\u2019re able to self-express more openly to others in a game than they do in real life.<\/p>\n

As marketers (and teachers, parents, employers, et al) come to grips with understanding this new environment, Gen Z is already growing up with it; it isn\u2019t foreign or futuristic to them – it is<\/i> their reality, especially for gamers. <\/b><\/p>\n

Key findings of the Razorfish study<\/a> revealed that:<\/p>\n