{"id":37525,"date":"2022-04-23T12:24:56","date_gmt":"2022-04-23T17:24:56","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37525"},"modified":"2022-04-23T12:24:56","modified_gmt":"2022-04-23T17:24:56","slug":"the-royal-oak-turns-50-takes-fans-on-journey-back-through-time","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/","title":{"rendered":"The Royal Oak Turns 50, Takes Fans on Journey Back Through Time"},"content":{"rendered":"<p>Retro is <em>in<\/em>. To get a sense of how nostalgia is used in advertising today, let&#8217;s travel back to 1972 with luxury watchmaker Audemars Piguet. The brand&#8217;s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YP4mbGPy0vA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<div>\n<div>\n<p><span lang=\"EN-US\">Since its launch on April 15, 1972, the Royal Oak\u2014the flagship model of luxury watch brand <a href=\"https:\/\/www.audemarspiguet.com\/\">Audemars Piguet<\/a>\u2014has been known for its trademark octagonal design. <\/span>According to the brand&#8217;s press release, the timepiece has also been<span lang=\"EN-US\"> &#8220;a symbol of audacity, and a refusal to capitulate.&#8221; How that&#8217;s possible, I can&#8217;t say.<br \/>\n<\/span><\/p>\n<p>I also can&#8217;t say what these timepieces cost, because the brand&#8217;s website won&#8217;t give up the price. Instead, it says, &#8220;<a href=\"https:\/\/www.audemarspiguet.com\/com\/en\/watch-collection\/royal-oak\/26591TI.OO.1252TI.03.html\">price on request<\/a>.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37527\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/AP_Blue_MASTER_def_2_RVB-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/AP_Blue_MASTER_def_2_RVB-1024x1024.png 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/AP_Blue_MASTER_def_2_RVB-300x300.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/AP_Blue_MASTER_def_2_RVB-150x150.png 150w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/AP_Blue_MASTER_def_2_RVB-768x768.png 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/AP_Blue_MASTER_def_2_RVB-1536x1536.png 1536w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/AP_Blue_MASTER_def_2_RVB.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Currently, the family-owned Swiss company produces around 40,000 timepieces annually.<\/p>\n<p><span lang=\"EN-US\">&#8220;<\/span><span lang=\"EN-US\">A Journey Through Time,&#8221; was conceived by <a href=\"https:\/\/www.publicisluxe.com\/\">Publicis Luxe<\/a> and produced by the <a href=\"https:\/\/www.templecache.com\/\">Temple Cach\u00e9 collective<\/a>.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Retro is in. To get a sense of how nostalgia is used in advertising today, let&#8217;s travel back to 1972 with luxury watchmaker Audemars Piguet. The brand&#8217;s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. Since its launch on April 15, 1972, the Royal Oak\u2014the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,127,38],"tags":[],"class_list":{"0":"post-37525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-creative-review","9":"category-lifestyle-marketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Royal Oak Turns 50, Takes Fans on Journey Back Through Time - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Royal Oak Turns 50, Takes Fans on Journey Back Through Time - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Retro is in. To get a sense of how nostalgia is used in advertising today, let&#8217;s travel back to 1972 with luxury watchmaker Audemars Piguet. The brand&#8217;s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. Since its launch on April 15, 1972, the Royal Oak\u2014the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-23T17:24:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/The_Royal_Oak.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1276\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"The Royal Oak Turns 50, Takes Fans on Journey Back Through Time\",\"datePublished\":\"2022-04-23T17:24:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/The_Royal_Oak.jpg\",\"articleSection\":[\"Brands\",\"Featured Creative\",\"Lifestyle Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/\",\"url\":\"https:\/\/www.adpulp.com\/the-royal-oak-turns-50-takes-fans-on-journey-back-through-time\/\",\"name\":\"The Royal Oak Turns 50, Takes Fans on Journey Back Through Time - 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