{"id":37558,"date":"2022-06-18T10:03:24","date_gmt":"2022-06-18T15:03:24","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37558"},"modified":"2022-06-18T10:03:24","modified_gmt":"2022-06-18T15:03:24","slug":"beauty-brand-dangles-nfts-like-newly-discovered-jewels","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/beauty-brand-dangles-nfts-like-newly-discovered-jewels\/","title":{"rendered":"Beauty Brand Dangles NFTs Like Newly Discovered Jewels"},"content":{"rendered":"<h3 style=\"text-align: center;\">\u00a0| SHINY OBJECTS ALERT |<\/h3>\n<p>YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, \u201cTo us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide.&#8221;<\/p>\n<p>Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wu9RJ7d8AL4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>To make web3 accessible to everyone, crypto native or newcomer, the brand&#8217;s new NFTs can be claimed within a YSL Beauty Wallet app powered by <a href=\"https:\/\/www.arianee.org\/\">Arianee<\/a>. Learn more at <a href=\"https:\/\/web3.yslbeauty.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/web3.yslbeauty.com\/&amp;source=gmail&amp;ust=1655571284410000&amp;usg=AOvVaw3VZU2Xa9bezOJ7J7wJN8QN\">https:\/\/web3.yslbeauty.com\/<\/a>, a token-gated page that will become the hub of the YSL Beaut\u00e9 web3 journey.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">(1\/2) LIVE TODAY, THE VERY FIRST YSL BEAUTY NFT. Claim the YSL BEAUTY GOLDEN BLOCK NFT.<br \/>\nWant in on the fun? Here\u2019s how: <a href=\"https:\/\/t.co\/xfjyiaE5bN\">pic.twitter.com\/xfjyiaE5bN<\/a><\/p>\n<p>\u2014 YSL Beauty (@yslbeauty) <a href=\"https:\/\/twitter.com\/yslbeauty\/status\/1537142011609874434?ref_src=twsrc%5Etfw\">June 15, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Is this something that will help the legacy fashion house build its 21st brand? Will fashionistas want to be seen as collectors of luxury pixel dust? Will collecting NFTs soon become commonplace? Or is this another tech sideshow complete with sad clowns and loud barkers and sword swallowers?<\/p>\n<h2>Another POV: Web3 Is Going Just Great<\/h2>\n<p>Molly White is a software developer and publisher of <a href=\"http:\/\/Web3IsGoingJustGreat.com\">Web3IsGoingJustGreat.com<\/a>. <a href=\"https:\/\/hbr.org\/2022\/05\/cautionary-tales-from-cryptoland\"><em>Harvard Business Review<\/em><\/a> recently featured her thinking in a smart Q+A.<\/p>\n<blockquote><p><span class=\"answer\">Once crypto began to be marketed as something that everyone would need to engage with, and once projects began trying to bring in broader, more mainstream audiences \u2014 often people who didn\u2019t seem to understand the technology or the financial risks \u2014 I got very concerned.<\/span><\/p>\n<p><span class=\"answer\">I saw just an enormous number of crypto and Web3 projects going terribly: people coming up with incredibly <a href=\"https:\/\/web3isgoinggreat.com\/?theme=badIdea\" target=\"_blank\" rel=\"noopener noreferrer\">poorly thought-out project ideas<\/a> and people and companies alike losing tons of money to scams, hacks, and user error. <\/span><span class=\"answer\"><br \/>\n<\/span><\/p><\/blockquote>\n<p>She also says that crypto is a solution in search of an answer. I appreciate her POV and her grounded, common sense pushback. At the same time, I also understand the desire that brand managers have to push for the cutting-edge and to have their company recognized as a modern brand.<\/p>\n<p>What I question is the relevance to the brand&#8217;s core mission and purpose. YSL Beauty wants to &#8220;make web3 accessible to everyone,&#8221; but why? Why are they convinced that everyone wants this? I may be misinformed, but it seems to me that a whole lot of people don&#8217;t even know what web3 is or why it matters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0| SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, \u201cTo us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide.&#8221; Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. To make web3 accessible [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,340,27,43],"tags":[],"class_list":{"0":"post-37558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-crypto","9":"category-media-trends","10":"category-technology","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beauty Brand Dangles NFTs Like Newly Discovered Jewels - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/beauty-brand-dangles-nfts-like-newly-discovered-jewels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty Brand Dangles NFTs Like Newly Discovered Jewels - Adpulp\" \/>\n<meta property=\"og:description\" content=\"\u00a0| SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. 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