{"id":37572,"date":"2022-06-30T14:34:22","date_gmt":"2022-06-30T19:34:22","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37572"},"modified":"2022-06-30T14:34:22","modified_gmt":"2022-06-30T19:34:22","slug":"this-promotional-campaign-for-potato-chips-in-a-can-is-bonkers","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/this-promotional-campaign-for-potato-chips-in-a-can-is-bonkers\/","title":{"rendered":"This Promotional Campaign for Potato Chips In A Can Is Bonkers"},"content":{"rendered":"<p dir=\"ltr\"><span class=\"ILfuVd\" lang=\"en\"><span class=\"hgKElc\">A non-player character (NPC) is a video game character that is controlled by the game&#8217;s <span tabindex=\"0\" role=\"tooltip\"><span class=\"povykd\" tabindex=\"0\" role=\"button\" data-enable-toggle-animation=\"true\" data-extra-container-classes=\"ZLo7Eb\" data-hover-hide-delay=\"1000\" data-hover-open-delay=\"500\" data-send-open-event=\"true\" data-theme=\"0\" data-width=\"250\" data-ved=\"2ahUKEwjx4KLU19X4AhVPKkQIHWzKCkUQmpgGegQIBhAD\"><span class=\"JPfdse\" data-bubble-link=\"\" data-segment-text=\"artificial intelligence (AI\">artificial intelligence<\/span><\/span><\/span> rather than by a gamer. The game <a href=\"https:\/\/youtu.be\/ljEZ0NlnOmU\">Train Sim World<\/a> has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine re-filler. <\/span><\/span><\/p>\n<p dir=\"ltr\"><span class=\"ILfuVd\" lang=\"en\"><span class=\"hgKElc\">The idea also features a promotional twist. The vending machine re-filler NPC will be based on a real human being who wins the #PringlesStayInTheGame competition.<\/span><\/span><\/p>\n<p dir=\"ltr\">To support the launch, Grey London has produced a series of short films (all extremely well-written) showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fOW-b5TqXpg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\">Those interested in applying are invited to post a video or selfie with a Pringles can explaining in under 50 words on Instagram, Twitter, or Facebook why they would be the best Pringles vending machine refiller NPC. To be entered into the contest, posts must include the hashtag #PringlesStayInTheGame and tag @Pringles_UK.<\/p>\n<p dir=\"ltr\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GY6lW4-M6CA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p dir=\"ltr\">Applications for the position close on 6th July 2022. All posts must be made public to be entered. A cash award of \u00a320,000 is also up for grabs.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mcspYIcS4Uk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The successful applicant will have their likeness virtually reproduced and 3D modeled, so they appear as themselves in Train Sim World starting this September.<\/p>\n<p>Laura Jordan Bambach, President and Chief Creative Officer of Grey London, said, \u201cPringles is paying a flesh-and-blood human to do a virtual role \u2013 the metaverse just got real. It\u2019s a privilege to work with a client who says yes to these bonkers ideas!\u201d<\/p>\n<p dir=\"ltr\">The new campaign, developed in association with Dovetail Games and Xbox, is intended to give Pringles an inspirational, credible, and authentic role at the very heart of modern gaming culture \u2013 an ambition in line with its wider aim to be the official snack brand for all social occasions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A non-player character (NPC) is a video game character that is controlled by the game&#8217;s artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[87,194,337,21],"tags":[],"class_list":{"0":"post-37572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copy","8":"category-food-and-beverage","9":"category-gaming","10":"category-promotions","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Promotional Campaign for Potato Chips In A Can Is Bonkers - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/this-promotional-campaign-for-potato-chips-in-a-can-is-bonkers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Promotional Campaign for Potato Chips In A Can Is Bonkers - Adpulp\" \/>\n<meta property=\"og:description\" content=\"A non-player character (NPC) is a video game character that is controlled by the game&#8217;s artificial intelligence rather than by a gamer. 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The vending machine-like stores unveiled Wednesday will carry about 30 products, initially including 12 phones and 18 accessories, said Bob Many, Motorola's director of automated\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37069,"url":"https:\/\/www.adpulp.com\/coca-cola-reimagines-1956-vending-machine-for-the-metaverse\/","url_meta":{"origin":37572,"position":3},"title":"Coca-Cola Reimagines 1956 Vending Machine for the Metaverse","author":"David Burn","date":"July 28, 2021","format":false,"excerpt":"Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. 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