{"id":37575,"date":"2022-07-08T09:31:00","date_gmt":"2022-07-08T14:31:00","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37575"},"modified":"2022-07-08T09:31:00","modified_gmt":"2022-07-08T14:31:00","slug":"dole-sunshine-company-urges-his-holiness-to-redeem-the-apple","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/dole-sunshine-company-urges-his-holiness-to-redeem-the-apple\/","title":{"rendered":"Dole Sunshine Company Urges\u00a0His Holiness to Redeem the Apple"},"content":{"rendered":"<p dir=\"ltr\">Long copy. I won&#8217;t say it&#8217;s a lost art. I dislike that combination of words. Where does lost art go when it gets lost? Long copy is no lost art. Long copy is merely out of fashion in a world full of obsessed scrollers who never make it past the headline.<\/p>\n<p dir=\"ltr\">Given the circumstances, I duly appreciate Dole Sunshine Company&#8217;s letter to His Holiness, Pope Francis. The letter seeks to restore the good name of \u2018forbidden fruit\u2019 after thousands of years of slander.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37576\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Appeal-to-His-Holiness-687x1024.jpg\" alt=\"\" width=\"687\" height=\"1024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Appeal-to-His-Holiness-687x1024.jpg 687w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Appeal-to-His-Holiness-201x300.jpg 201w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Appeal-to-His-Holiness-768x1145.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Appeal-to-His-Holiness-1030x1536.jpg 1030w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Appeal-to-His-Holiness-1374x2048.jpg 1374w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Appeal-to-His-Holiness-scaled.jpg 1717w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>\u201cWe understand that requesting this change is a bold and provocative ask, and we of course mean no disrespect to His Holiness or The Church,\u201d said Pier Luigi Sigismondi, President of Dole Packaged Foods &amp; Beverages Group.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37578\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Amend-please-1024x1018.jpg\" alt=\"\" width=\"1024\" height=\"1018\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Amend-please-1024x1018.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Amend-please-300x298.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Amend-please-150x150.jpg 150w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Amend-please-768x764.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2022\/07\/Amend-please.jpg 1077w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The letter which was prepared for Dole by Grey London appeared today in Pope Francis\u2019 newspaper of choice,<em> <a href=\"https:\/\/www.repubblica.it\/\">La Repubblica<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long copy. I won&#8217;t say it&#8217;s a lost art. I dislike that combination of words. Where does lost art go when it gets lost? Long copy is no lost art. Long copy is merely out of fashion in a world full of obsessed scrollers who never make it past the headline. Given the circumstances, I [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[87,127,194],"tags":[],"class_list":{"0":"post-37575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copy","8":"category-creative-review","9":"category-food-and-beverage","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dole Sunshine Company Urges\u00a0His Holiness to Redeem the Apple - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/dole-sunshine-company-urges-his-holiness-to-redeem-the-apple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dole Sunshine Company Urges\u00a0His Holiness to Redeem the Apple - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Long copy. 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