{"id":37592,"date":"2022-08-02T10:56:01","date_gmt":"2022-08-02T15:56:01","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37592"},"modified":"2022-08-02T10:56:01","modified_gmt":"2022-08-02T15:56:01","slug":"words-by-jorge-luis-borges-philip-larkin-and-henry-van-dyke","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/words-by-jorge-luis-borges-philip-larkin-and-henry-van-dyke\/","title":{"rendered":"Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke"},"content":{"rendered":"<p><em>\u201cTime is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.\u201d -Jorge Luis Borges<\/em><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/aguamanantialcol\/?hl=en\">Manantial<\/a> water is 100% natural and comes from the Andes Mountains at an altitude of over 3,000 meters. It is a product recognized by Colombians for its flavor and quality.<\/p>\n<p>This new campaign for the water brand was developed by <a href=\"https:\/\/www.fantastica.co\/\">Fant\u00e1stica<\/a>, an independent agency in Bogat\u00e1 led by Daniel Berm\u00fadez and Daniel Osorio, directed by Alejandro Carre\u00f1o, and produced by Los Notarios.<\/p>\n<h3>Who Has Time for Moody Atmospheres and Word Play, Today?<strong><br \/>\n<\/strong><\/h3>\n<p>The work is inspired by the poetry of Jorge Luis Borges, Philip Larkin, and Henry Van Dyke.<\/p>\n<p>&#8220;The campaign is a giant bet for a client because nobody approves of something like this today,&#8221; says Alejandro G\u00f3mez, DGC of Fant\u00e1stica.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AIgMM9dT3sY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-JBtkz08Df8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/pmF2OG2_E5c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Deep thoughts made all the deeper by a baritone voice-over&#8230;<\/p>\n<p>Artsy ratio aspect&#8230;<\/p>\n<p>Fragments from heavyweight poets&#8230;<\/p>\n<p>Okay, I&#8217;m drinking what the Colombians are pouring.<\/p>\n<h3>Days<\/h3>\n<p>by <a href=\"https:\/\/www.poetryfoundation.org\/poets\/philip-larkin\">Philip Larkin<\/a><\/p>\n<p>What are days for?<br \/>\nDays are where we live.<br \/>\nThey come, they wake us<br \/>\nTime and time over.<br \/>\nThey are to be happy in:<br \/>\nWhere can we live but days?<\/p>\n<p>Ah, solving that question<br \/>\nBrings the priest and the doctor<br \/>\nIn their long coats<br \/>\nRunning over the fields.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cTime is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.\u201d -Jorge Luis Borges Manantial water is 100% natural and comes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,127,194],"tags":[],"class_list":{"0":"post-37592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-creative-review","9":"category-food-and-beverage","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/words-by-jorge-luis-borges-philip-larkin-and-henry-van-dyke\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Words by Jorge Luis Borges, Philip Larkin, and Henry Van Dyke - Adpulp\" \/>\n<meta property=\"og:description\" content=\"\u201cTime is the substance I am made of. 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The Miami Herald has more: After tapping celebrity South Florida investors and giving the stadium a colorful makeover, the Miami Dolphins and the\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":564,"url":"https:\/\/www.adpulp.com\/the_misttakes_a\/","url_meta":{"origin":37592,"position":1},"title":"The Mist-Takes Are Blowing Up","author":"David Burn","date":"March 21, 2005","format":false,"excerpt":"New York Times advertising critic, Stuart Elliot, today explores the staying power and charm of ensemble casts in advertising. Last month, BBDO New York introduced a campaign for Sierra Mist lemon-lime soda, sold by the Pepsi-Cola North America division of PepsiCo, that is centered on an ensemble cast called \"The\u2026","rel":"","context":"In &quot;Media Trends&quot;","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"mist-takes.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/mist-takes.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37967,"url":"https:\/\/www.adpulp.com\/flashback-friday-lone-star-beer\/","url_meta":{"origin":37592,"position":2},"title":"Flashback Friday: Lone Star Beer","author":"David Burn","date":"April 19, 2024","format":false,"excerpt":"This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/04\/Lone_Star_Beer_Commercial_-__Golf__-_YouTube-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/04\/Lone_Star_Beer_Commercial_-__Golf__-_YouTube-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/04\/Lone_Star_Beer_Commercial_-__Golf__-_YouTube-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/04\/Lone_Star_Beer_Commercial_-__Golf__-_YouTube-2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":386,"url":"https:\/\/www.adpulp.com\/stars_adding_br\/","url_meta":{"origin":37592,"position":3},"title":"Stars Adding &#8220;Brand Ambassador&#8221; To Already Weighty Resumes","author":"David Burn","date":"January 11, 2005","format":false,"excerpt":"According to Brandweek, New York-Swiss luxury watch brand TAG Heuer has named Uma Thurman, tennis champ Maria Sharapova and Nascar star Jeff Gordon \"brand ambassadors\" in the next evolution of the \"What are you made of?\" campaign. The three join Tiger Woods in representing the brand. In addition to being\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"indianwells0418.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/indianwells0418.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5137,"url":"https:\/\/www.adpulp.com\/the_real_marlbo\/","url_meta":{"origin":37592,"position":4},"title":"The Real Marlboro Man Could Use Some Support","author":"David Burn","date":"April 29, 2008","format":false,"excerpt":"Luis Sinco\/LA Times The above image, taken on November 9, 2004 has since appeared in more than 150 publications worldwide. It's also earned the subject, Blake Miller, the moniker \"Marlboro Man.\" According to Rolling Stone: Overnight, the photo made Miller an unwitting icon, a symbol of the indomitable spirit of\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"Marlboro_Marine.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2008\/04\/29\/Marlboro_Marine.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3624,"url":"https:\/\/www.adpulp.com\/in_search_of_th\/","url_meta":{"origin":37592,"position":5},"title":"In Search of the Uncommercial","author":"David Burn","date":"March 21, 2007","format":false,"excerpt":"Stuart Elliott reports that TV execs are exploring changes in the way they deliver commercials in attempt to better hold viewers' attention throughout the program. At a meeting scheduled for today in Burbank, Calif., ABC, part of the Walt Disney Company, will show several ideas to executives from media agencies\u2026","rel":"","context":"In &quot;Media Trends&quot;","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37592"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37593"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}