{"id":37601,"date":"2022-08-12T09:51:43","date_gmt":"2022-08-12T14:51:43","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37601"},"modified":"2022-08-12T09:51:43","modified_gmt":"2022-08-12T14:51:43","slug":"travel-to-northern-michigan-and-check-yourself-into-pabst-the-place","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/travel-to-northern-michigan-and-check-yourself-into-pabst-the-place\/","title":{"rendered":"Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’"},"content":{"rendered":"

What if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel<\/a> in the popular summer town of Traverse City, Michigan.<\/p>\n

Fans of PBR and nostalgia can now choose to spend the night in one of three PBR-themed rooms \u2013 the Dive Bar, Arcade, and Rec Room. Each of the rooms is outfitted with old-school game consoles, a VCR and tape library, a record player, a Juke Box, board games, and more.<\/p>\n

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The immersive experience was created by PBR\u2019s new agency, DNA in Seattle<\/a>, in order to celebrate the brand’s new platform \u201cPabst is the Place.\u201d<\/p>\n

Rachel Keeton, Marketing Director for PBR said, \u201cThe Motel becomes the Place, evoking that comfortable and timeless feeling of PBR for visitors to experience first-hand.\u201d<\/p>\n