{"id":37613,"date":"2022-08-22T10:59:36","date_gmt":"2022-08-22T15:59:36","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37613"},"modified":"2022-08-22T10:59:36","modified_gmt":"2022-08-22T15:59:36","slug":"in-a-new-kia-sportage-youll-have-the-power-to-make-more-good","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/in-a-new-kia-sportage-youll-have-the-power-to-make-more-good\/","title":{"rendered":"In A New Kia Sportage, You&#8217;ll Have the Power to Make More Good"},"content":{"rendered":"<p>Buying a new vehicle is a big financial decision. People shopping for cars weigh the monthly outlay expected of them, the insurance costs, gas and maintenance costs, and how much the dealer is going to make on the purchase.<\/p>\n<p>There&#8217;s also the emotional buyer and the emotive purchase. People sometimes &#8220;fall in love&#8221; with a car. They like the way it handles, the way it looks, and the way it makes them feel.<\/p>\n<h2>Feel Good About Yourself In a New Kia<\/h2>\n<p>This new commercial from Kia and <a href=\"https:\/\/www.dng.com\/\">David&amp;Golaith<\/a> introduces the <span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">All-New 2023 Kia Sportage Turbo-Hybrid SUV. Normally, a commercial of this sort would highlight the vehicle&#8217;s specs. <\/span><\/p>\n<p><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">Spoiler alert: that&#8217;s not what happens here. <\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/z1mjJbFUxOg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Against the backdrop of a gloomy, rainy Seattle, this new car commercial from Kia shines a light on the 37 million Americans living in poverty and struggling to afford basic needs \u2013 including a warm coat.<\/p>\n<p>In partnership with <a href=\"https:\/\/www.onewarmcoat.org\/\">One Warm Coat<\/a>, the campaign includes a Corporate Social Responsibility effort plus social content.<\/p>\n<p>One Warm Coat is a nonprofit that has provided more than 7.3 million coats to those in need nationwide and is dedicated to promoting environmental sustainability.<\/p>\n<p>I wonder, would a Telsa driver deliver raincoats to the unhoused? Would a Subaru driver? I also wonder if virtue signaling is a decent selling strategy. Even though I don&#8217;t like virtue signaling, I am open to the idea that it moves people to make expensive purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buying a new vehicle is a big financial decision. People shopping for cars weigh the monthly outlay expected of them, the insurance costs, gas and maintenance costs, and how much the dealer is going to make on the purchase. There&#8217;s also the emotional buyer and the emotive purchase. People sometimes &#8220;fall in love&#8221; with a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,170,67,127],"tags":[],"class_list":{"0":"post-37613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advocacy","8":"category-car-account","9":"category-directors","10":"category-creative-review","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In A New Kia Sportage, You&#039;ll Have the Power to Make More Good - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/in-a-new-kia-sportage-youll-have-the-power-to-make-more-good\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In A New Kia Sportage, You&#039;ll Have the Power to Make More Good - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Buying a new vehicle is a big financial decision. People shopping for cars weigh the monthly outlay expected of them, the insurance costs, gas and maintenance costs, and how much the dealer is going to make on the purchase. There&#8217;s also the emotional buyer and the emotive purchase. 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The truth is we've been telling stories since campfires were invented.\u2026","rel":"","context":"In &quot;Car Account&quot;","block_context":{"text":"Car Account","link":"https:\/\/www.adpulp.com\/category\/car-account\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The_Worlds_First_Storytelling_Machine___2021_Kia_Sorento_Midsize_SUV_-_YouTube-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The_Worlds_First_Storytelling_Machine___2021_Kia_Sorento_Midsize_SUV_-_YouTube-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The_Worlds_First_Storytelling_Machine___2021_Kia_Sorento_Midsize_SUV_-_YouTube-1.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The_Worlds_First_Storytelling_Machine___2021_Kia_Sorento_Midsize_SUV_-_YouTube-1.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/02\/The_Worlds_First_Storytelling_Machine___2021_Kia_Sorento_Midsize_SUV_-_YouTube-1.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":26412,"url":"https:\/\/www.adpulp.com\/kia-offers-industry-influencers-a-text-drive\/","url_meta":{"origin":37613,"position":1},"title":"Kia Offers Industry Influencers A Text Drive","author":"David Burn","date":"May 16, 2018","format":false,"excerpt":"To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country's most influential journalists and automotive-award jurors. 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Created by David&Goliath, \"One Epic Ride\" demonstrates the extreme measures people will go to get their hands on a midsize sedan with a\u2026","rel":"","context":"In &quot;Super Bowl&quot;","block_context":{"text":"Super Bowl","link":"https:\/\/www.adpulp.com\/category\/super-bowl\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14403,"url":"https:\/\/www.adpulp.com\/gary-busey-and-kia-hamsters-the-dream-team\/","url_meta":{"origin":37613,"position":3},"title":"Gary Busey And Kia Hamsters: The Dream Team","author":"Dan Goldgeier","date":"January 7, 2012","format":false,"excerpt":"If you're going to get some celebrity power in your ads, you could do a lot worse than Gary Busey.","rel":"","context":"In &quot;Car Account&quot;","block_context":{"text":"Car Account","link":"https:\/\/www.adpulp.com\/category\/car-account\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":28783,"url":"https:\/\/www.adpulp.com\/celebs-dont-drive-kia-the-great-unknowns-do\/","url_meta":{"origin":37613,"position":4},"title":"Celebs Don&#8217;t Drive Kia, The Great Unknowns Do","author":"David Burn","date":"January 22, 2019","format":false,"excerpt":"Celebrity culture...it won't go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. 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Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37613"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37614"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}