{"id":37668,"date":"2023-02-13T10:41:56","date_gmt":"2023-02-13T16:41:56","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37668"},"modified":"2023-02-13T15:30:06","modified_gmt":"2023-02-13T21:30:06","slug":"to-promote-jesus-the-he-gets-us-campaign-to-spend-1billion","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/to-promote-jesus-the-he-gets-us-campaign-to-spend-1billion\/","title":{"rendered":"To Promote Jesus, the &#8220;He Gets Us&#8221; Campaign to Spend $1BILLION"},"content":{"rendered":"<p>Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of <a href=\"https:\/\/admeter.usatoday.com\/\">USA TODAY&#8217;s Ad Meter<\/a>, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials.<\/p>\n<p>I&#8217;m glad they ranked highly. The ads are disruptive and unexpected and that&#8217;s what we want from ads. These ads also come from two small agencies. <a href=\"https:\/\/lermaagency.com\/the-work\/\">One in Dallas<\/a> and another in Grand Haven, Michigan. That&#8217;s unusual. Plus, there are no celebrities in these ads. Also, highly unusual for a Super Bowl ad.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ogLX2heol5E?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/f5x1RyJOwP8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2>Church Membership Is Down, Down, Down<\/h2>\n<p>U.S. church membership was 73% when <a href=\"https:\/\/news.gallup.com\/poll\/341963\/church-membership-falls-below-majority-first-time.aspx\">Gallup<\/a> first measured it in 1937 and remained near 70% for the next six decades, before beginning a steady decline around the turn of the 21<sup>st<\/sup> century.<\/p>\n<p>In 2020, just 47% of Americans said they belonged to a church, synagogue, or mosque, down from 50% in 2018 and 70% in 1999.<\/p>\n<p>The question we might ask is how has this shift in the culture shown itself in the culture. Are we in a better place now, spiritually and materially speaking? Are we less depressed and isolated? Do we love thy neighbor?<\/p>\n<h2>He Gets All of Us and Our Need for Love<\/h2>\n<p>The campaign has been live for a number of months. Here are some of the other spots, which also benefit from inclusive messaging and beautiful black-and-white photography.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QEEq5VTfmic?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p class=\"text\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-Eg_yrpjmlY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rUUG3aXWiA0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2 class=\"text\">Where the Money&#8217;s Coming from<\/h2>\n<p class=\"text\">According to <a href=\"https:\/\/www.christianitytoday.com\/news\/2023\/february\/he-gets-us-super-bowl-commercial-billion-jesus-christian.html\"><em>Christianity Today<\/em><\/a>, the campaign is a project of the Servant Foundation, an Overland Park, Kansas, nonprofit that does business as <a href=\"https:\/\/thesignatry.com\/\">The Signatry<\/a>. The donors backing the campaign have until recently remained anonymous. Then last November, David Green, the billionaire co-founder of Hobby Lobby, <a href=\"https:\/\/youtu.be\/Bls0I4BP8eY\">told talk show host Glenn Beck<\/a> that his family was helping fund the ads.<\/p>\n<p class=\"text\">Jason Vanderground, president of <a href=\"https:\/\/havenforcreative.com\/\">Haven<\/a>, the branding firm based in Grand Haven, Michigan, that is working on the <a href=\"https:\/\/havenforcreative.com\/portfolio\/he-gets-us\/\">\u201cHe Gets Us\u201d campaign<\/a>, confirmed that the Greens are one of the major funders, among a variety of donors and families who have gotten behind it. Donors to the project are all Christians but come from a range of denominational backgrounds, said Vanderground.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY&#8217;s Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I&#8217;m glad they ranked highly. The ads are disruptive and unexpected [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,127,65],"tags":[],"class_list":{"0":"post-37668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cause-related-marketing","8":"category-creative-review","9":"category-super-bowl","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To Promote Jesus, the &quot;He Gets Us&quot; Campaign to Spend $1BILLION - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/to-promote-jesus-the-he-gets-us-campaign-to-spend-1billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Promote Jesus, the &quot;He Gets Us&quot; Campaign to Spend $1BILLION - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. 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David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/Refugee_-_YouTube.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9Ny","jetpack-related-posts":[{"id":32319,"url":"https:\/\/www.adpulp.com\/the-three-best-ads-of-super-bowl-liv\/","url_meta":{"origin":37668,"position":0},"title":"The Three Best Ads of Super Bowl LIV","author":"David Burn","date":"February 3, 2020","format":false,"excerpt":"Pringles, Pepsi Zero, and Walmart showed up with something to see last night. These three brands know what a Super Bowl commercial needs to be\u2014highly entertaining. There are several ways to achieve this. Pringles and Pepsi Zero are on the highly visual pop culture page, and that's a good page\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/02\/Rick_and_Morty_x_Pringles_-_2020_Big_Game_Commercial__AD__-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/02\/Rick_and_Morty_x_Pringles_-_2020_Big_Game_Commercial__AD__-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/02\/Rick_and_Morty_x_Pringles_-_2020_Big_Game_Commercial__AD__-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/02\/Rick_and_Morty_x_Pringles_-_2020_Big_Game_Commercial__AD__-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/02\/Rick_and_Morty_x_Pringles_-_2020_Big_Game_Commercial__AD__-_YouTube.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":17167,"url":"https:\/\/www.adpulp.com\/paid-post-crash-the-super-bowl-contest-to-award-5-mil-in-prize-money\/","url_meta":{"origin":37668,"position":1},"title":"Paid Post: &#8220;Crash the Super Bowl&#8221; Contest To Award $5 Mil. In Prize Money","author":"David Burn","date":"October 13, 2012","format":false,"excerpt":"Editor's Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we\u2026","rel":"","context":"In &quot;Directors&quot;","block_context":{"text":"Directors","link":"https:\/\/www.adpulp.com\/category\/directors\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2012\/10\/CTSB_7_Doritos.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":36456,"url":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-2-a-look-at-three-super-bowl-lv-ads\/","url_meta":{"origin":37668,"position":2},"title":"Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads","author":"David Burn","date":"January 31, 2021","format":false,"excerpt":"This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID's impact on the game and the ads. We also preview three Super Bowl ads from three food\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/01\/Pringles___2021_Flavor_Stacking_Space_Return_Ad__60_-_YouTube.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":37420,"url":"https:\/\/www.adpulp.com\/super-bowl-lvi-brand-advertising-highlights-a-monday-mandatory\/","url_meta":{"origin":37668,"position":3},"title":"Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory)","author":"David Burn","date":"February 14, 2022","format":false,"excerpt":"The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/www.adpulp.com\/category\/content\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/cash_offer_Carl.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/cash_offer_Carl.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/cash_offer_Carl.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/cash_offer_Carl.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/cash_offer_Carl.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37666,"url":"https:\/\/www.adpulp.com\/six-early-releases-to-whet-the-appetite-for-the-big-game\/","url_meta":{"origin":37668,"position":4},"title":"Six Early Releases to Whet the Appetite for the Big Game","author":"David Burn","date":"February 11, 2023","format":false,"excerpt":"The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program's commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let's indulge in a great American pastime and take a look at some early releases ahead of Sunday's game.\u2026","rel":"","context":"In &quot;Agency Business&quot;","block_context":{"text":"Agency Business","link":"https:\/\/www.adpulp.com\/category\/agency-business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/The_Extended_Cher_Cut___Rakuten_Commercial_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/The_Extended_Cher_Cut___Rakuten_Commercial_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/The_Extended_Cher_Cut___Rakuten_Commercial_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/02\/The_Extended_Cher_Cut___Rakuten_Commercial_-_YouTube.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":14721,"url":"https:\/\/www.adpulp.com\/super-bowl-ad-rewind-seven-that-stick\/","url_meta":{"origin":37668,"position":5},"title":"Super Bowl Ad Rewind: Seven That Stick","author":"David Burn","date":"February 5, 2012","format":false,"excerpt":"I didn't see any great ads during the Super Bowl tonight. But there were a handful of good ads. Given the big stage, and the exorbitant cost to make and run these spots, there really should be a number of great ads every year. But no. Regardless, let's have another\u2026","rel":"","context":"In &quot;Super Bowl&quot;","block_context":{"text":"Super Bowl","link":"https:\/\/www.adpulp.com\/category\/super-bowl\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37668"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37670"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}