{"id":37673,"date":"2023-03-13T13:22:31","date_gmt":"2023-03-13T18:22:31","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37673"},"modified":"2023-03-13T17:24:00","modified_gmt":"2023-03-13T22:24:00","slug":"northwest-ford-dealers-show-how-survival-is-easier-in-a-new-vehicle","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/northwest-ford-dealers-show-how-survival-is-easier-in-a-new-vehicle\/","title":{"rendered":"Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle"},"content":{"rendered":"<p>Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don&#8217;t pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Dealers Advertising Association. It&#8217;s what they call &#8220;Tier 2 Automotive&#8221; \u2014 and the focus is on selling vehicles, not beauty shots. So when there&#8217;s an opportunity to have some fun, it&#8217;s a big win.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XsqELLAhVwg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/05auYP_h52Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/tFtBs66U8p4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p>Although we were emulating the wilds of British Columbia that shows like &#8220;Alone&#8221; tend to be filmed in, the campaign was shot in the Portland area using local talent. <\/p>\n<p>CREDITS:<br \/>\nAgency: GTB, Seattle\/Denver<br \/>\nClient: NW Ford Dealers Advertising Association<br \/>\nChief Creative Officer: Todd Chumley<br \/>\nCreative Director: Jerod Bunjer<br \/>\nSenior Copywriter: Dan Goldgeier<br \/>\nSenior Art Director: Brandon Ilenstine<br \/>\nAccount Director: Mac Strang<br \/>\nAccount Executive: Austin Vieceli<br \/>\nProducer: Thomas Long<br \/>\nDirector: Logan Schneider<br \/>\nProduction Company: Ranch Exit Films, Three Forks MT<br \/>\nPost-Production: Postmodern Company, Denver<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don&#8217;t pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Dealers Advertising Association. It&#8217;s what they call &#8220;Tier 2 Automotive&#8221; \u2014 and the focus is on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":37674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,170],"tags":[],"class_list":{"0":"post-37673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-car-account","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/northwest-ford-dealers-show-how-survival-is-easier-in-a-new-vehicle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Auto dealers are a tough crowd. 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The article goes on to explain that the State Fair\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"textrucks-large.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/textrucks-large.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13153,"url":"https:\/\/www.adpulp.com\/for-political-attack-ads-anonymous-cash-is-flowing-and-sparks-are-flying\/","url_meta":{"origin":37673,"position":4},"title":"For Political Attack Ads, Anonymous Cash Is Flowing And Sparks Are Flying","author":"Dan Goldgeier","date":"October 21, 2011","format":false,"excerpt":"You might think TV or radio advertising is dead, but the cash is flowing to those media from political operatives. Only we don't know who's behind the messaging. What we do know is that anonymous groups are using cash to target politicians, even if it's early in the election cycle.\u2026","rel":"","context":"In &quot;Political Advertising&quot;","block_context":{"text":"Political Advertising","link":"https:\/\/www.adpulp.com\/category\/political-advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8645,"url":"https:\/\/www.adpulp.com\/ford_borrows_so\/","url_meta":{"origin":37673,"position":5},"title":"Ford Borrows Some Surfer Cool In Hopes That You&#8217;ll Want An Adventure Vehicle","author":"David Burn","date":"January 10, 2011","format":false,"excerpt":"Ford agency-of-record, Team Detroit, tapped into a diverse talent pool that includes creative shop Mutt Industries and acclaimed surf-movie director, Chris Malloy, to create the new, 2011 campaign for Ford entitled, \"Go. Do.\" \"We always like collaborating with great minds and Mutt brought enormous energy and enthusiasm to this,\" said\u2026","rel":"","context":"In &quot;Car Account&quot;","block_context":{"text":"Car Account","link":"https:\/\/www.adpulp.com\/category\/car-account\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37673"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37674"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}