{"id":37680,"date":"2023-03-30T13:13:46","date_gmt":"2023-03-30T18:13:46","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37680"},"modified":"2023-04-01T13:55:47","modified_gmt":"2023-04-01T18:55:47","slug":"heinz-brazil-is-improving-the-tattoo-experience-for-all","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/heinz-brazil-is-improving-the-tattoo-experience-for-all\/","title":{"rendered":"Heinz Brazil Is Improving the Tattoo Experience for All"},"content":{"rendered":"<p dir=\"ltr\"><span style=\"font-family: tahoma, sans-serif;\">In an innovative, relevant, and health-conscious move, Heinz Brazil is developing a proprietary &#8220;Heinz red&#8221; tattoo pigment using only non-harmful ingredients and making the ink available to tattoo parlors throughout Brazil.<br \/>\n<\/span><\/p>\n<p dir=\"ltr\">The action comes on news that color tattoo ink faces <a href=\"https:\/\/edition.cnn.com\/2019\/10\/28\/health\/tattoo-healing-risks-and-tips-wellness\/index.html\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/edition.cnn.com\/2019\/10\/28\/health\/tattoo-healing-risks-and-tips-wellness\/index.html&amp;source=gmail&amp;ust=1680283017024000&amp;usg=AOvVaw1kC3WtJmCq58xAsVU00KPH\">growing restrictions<\/a> and outright bans in countries around the world. The European Union alone has <a href=\"https:\/\/www.nytimes.com\/2022\/06\/19\/health\/tattoo-ink-europe.html\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.nytimes.com\/2022\/06\/19\/health\/tattoo-ink-europe.html&amp;source=gmail&amp;ust=1680283017024000&amp;usg=AOvVaw2usahqNb_mwcMYlPPzYaNx\">banned over 4,000 ingredients<\/a> used in the creation of tattoo ink pigments, with red being the most problematic of the colors. These inks have been shown to cause allergic reactions, such as rashes and itchiness, as well as other complications during the application of tattoos.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GcsoycUhk1c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: tahoma, sans-serif;\">Since red is the most used color in Heinz fan tattoos, the brand felt they should do something about it. Through a partnership with Electric Ink, an ink manufacturer that uses only non-harmful components in their ink, Heinz is creating their first red tattoo ink, in a new tone based on Heinz&#8217;s official Pantone color.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-37682\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/03\/03_illustrated_stencils-1024x723.jpg\" alt=\"\" width=\"1024\" height=\"723\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/03\/03_illustrated_stencils-1024x723.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/03\/03_illustrated_stencils-300x212.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/03\/03_illustrated_stencils-768x542.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/03\/03_illustrated_stencils-1536x1085.jpg 1536w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/03\/03_illustrated_stencils.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p dir=\"ltr\"><span style=\"font-family: tahoma, sans-serif;\">Asked about the idea, <a href=\"https:\/\/www.heinztattooink.com.br\/\">Heinz Brazil<\/a> brand leader, Thiago Stelle, said, \u201cA quick search of photos and hashtags on social media makes it obvious that Heinz fans love getting tattoos with our brand and products. Clearly, we had to do something extraordinary for them and, as a result, bring a new alternative to address the issue of harmful pigment ingredients.&#8221;<br \/>\n<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: tahoma, sans-serif;\">The idea for the endeavor came from the brand\u2019s Brazilian agency partner, S\u00e3o Paulo-based <a href=\"https:\/\/www.soko.cx\/\">SOKO<\/a>. <\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: tahoma, sans-serif;\">In addition to the launch of the new ink product, Heinz worked with five notable Brazilian tattoo artists to create 57 original Heinz tattoo stencils \u2014 all to align with the brand\u2019s trademark, \u201c57 Varieties.\u201d These stencils are available on the campaign website to anyone interested in getting an official Heinz tattoo. The artists come from a wide range of ethnicities and backgrounds, purposely chosen to embrace the vast diversity of Brazilian culture.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: tahoma, sans-serif;\"><a href=\"https:\/\/www.instagram.com\/helenaobersteiner\/\">Helena Obersteiner<\/a>, one of the artists involved in the project, said, &#8220;It was really fun to be able to give my point of view for the brand, and also develop exclusive designs, seeking to deliver the best for their fans.&#8221;\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-family: tahoma, sans-serif;\">The campaign unofficially kicked off on March 28, with a pre-launch film featuring a few select individuals, each getting one of the 57 tattoos on their bodies. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an innovative, relevant, and health-conscious move, Heinz Brazil is developing a proprietary &#8220;Heinz red&#8221; tattoo pigment using only non-harmful ingredients and making the ink available to tattoo parlors throughout Brazil. The action comes on news that color tattoo ink faces growing restrictions and outright bans in countries around the world. The European Union alone [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,4,336,74,56,127,38,119],"tags":[],"class_list":{"0":"post-37680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-of-advertising","8":"category-brands","9":"category-creativity","10":"category-design","11":"category-experiential","12":"category-creative-review","13":"category-lifestyle-marketing","14":"category-social-media","15":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heinz Brazil Is Improving the Tattoo Experience for All - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/heinz-brazil-is-improving-the-tattoo-experience-for-all\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heinz Brazil Is Improving the Tattoo Experience for All - Adpulp\" \/>\n<meta property=\"og:description\" content=\"In an innovative, relevant, and health-conscious move, Heinz Brazil is developing a proprietary &#8220;Heinz red&#8221; tattoo pigment using only non-harmful ingredients and making the ink available to tattoo parlors throughout Brazil. 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