{"id":37693,"date":"2023-04-15T09:05:40","date_gmt":"2023-04-15T14:05:40","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37693"},"modified":"2023-04-15T09:07:28","modified_gmt":"2023-04-15T14:07:28","slug":"sky-high-on-ai","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/sky-high-on-ai\/","title":{"rendered":"Sky High on AI"},"content":{"rendered":"<p>AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what&#8217;s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off.<\/p>\n<p>The pace of AI-related product releases and promotions since November 30, 2022, when ChatGPT was first released to the public has been brisk. Take Jasper, for one. The company&#8217;s content-making product leverages AI to generate content for blog articles, social media posts, website copy, and more. Jasper has a <a href=\"https:\/\/techcrunch.com\/2022\/10\/18\/ai-content-platform-jasper-raises-125m-at-a-1-7b-valuation\/\">$1.5 billion valuation<\/a>, according to Tech Crunch.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Co5-x5TDfvP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Co5-x5TDfvP\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Jasper (@heyjasperai)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&#8220;Write blog posts 10x faster using AI, without sacrificing on quality.&#8221; That&#8217;s their pitch. Ditch the troublesome people who write and replace them with people who query the machine, because it&#8217;s fast, efficient, and cheap.<\/p>\n<p>But what about the company&#8217;s <em>quality<\/em> claim? Can a machine be trained to do what I and other writers do with words? Can a machine create meaning and weave words in an artful way that moves people to think, believe, or buy?<\/p>\n<h2>ChatGPT &#8220;Spits Out&#8221; Words<\/h2>\n<p><strong>Machines are capable of producing text, but machines are not writers. Writers think before they type and are masters of language, nuance, storytelling arcs, and motifs.<\/strong><\/p>\n<p>Let&#8217;s hear from the good professor (of computer science at Georgetown University), Cal Newport. He shared some of his thoughts about AI in <em><a href=\"https:\/\/www.newyorker.com\/science\/annals-of-artificial-intelligence\/what-kind-of-mind-does-chatgpt-have#:~:text=The%20response%20to%20ChatGPT%2C%20and,imaginative%2C%20and%20possibly%20even%20dangerous.\">The New Yorker <\/a><\/em>and via his email newsletter.<\/p>\n<blockquote><p><strong><em>ChatGPT is absolutely <\/em><\/strong><strong>not<\/strong><strong><em> self-aware, conscious, or alive in any reasonable definition of these terms<\/em><\/strong>. The large language model that drives ChatGPT is static. Once it\u2019s trained, it does not change; it\u2019s a collection of simply-structured (though massive in size) feed-forward neural networks that do nothing but take in text as input and spit out new words as output. It has no malleable state, no updating sense of self, no incentives, no memory.<\/p><\/blockquote>\n<p>Great verb choice. To <em>spit<\/em> out words is not the same thing as writing them, evaluating them, and changing them on the fly, the way a living writer does. Real writers also think original thoughts and make disparate connections come together in a new way, consciously and tastefully. Try as you might, you can&#8217;t prompt a machine to do that. You can automate tasks, but producing high-quality original writing is not a task.<\/p>\n<h2>Meshing Mind with Machine<\/h2>\n<p>Ethan Mollick, an associate professor of management at Wharton, is one of many who are totally on board with AI. Listen to him <a href=\"https:\/\/hbr.org\/2022\/12\/chatgpt-is-a-tipping-point-for-ai\">wax poetic<\/a> about ChatGPT:<\/p>\n<blockquote><p>A writer can easily edit badly written sentences that may appear in AI articles, a human programmer can spot errors in AI code, and an analyst can check the results of AI conclusions. This leads us, ultimately, to why this is so disruptive. The writer no longer needs to write the articles alone, the programmer to code on their own, or the analyst to approach the data themselves. The work is a new kind of collaboration that did not exist last month. One person can do the work of many&#8230;<\/p><\/blockquote>\n<p>Just imagine. No more lonely writers or coders grinding through the night. Such progress.<\/p>\n<h2>Other Areas of AI Interest<\/h2>\n<p>Let&#8217;s examine what AI is good for because clearly, it&#8217;s good for some things. For example, when assigned a task where the fast processing of a massive amount of data is critical, AI can be quite helpful. Take a look at this new solution for people with autism from Samsung.<\/p>\n<p>Samsung\u2019s advanced AI app, <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.cheil.unfear&amp;pli=1\">Unfear<\/a>, works with Samsung Galaxy Buds to filter known trigger sounds, including sounds personalized to the user, in order to protect, calm and assist people with Autism Spectrum Disorder (ASD) and hearing disorders. Being able to filter certain sounds, as opposed to canceling out noise altogether, allows people with autism to continue to feel more connected in their everyday lives.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IY8QiOcKeqM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p dir=\"ltr\">Through machine learning, Samsung&#8217;s algorithm scans thousands of audio libraries in real time, reducing the volume of specific pre-selected noises that cause stress to the individual user, such as sirens, metro noise, street works, barking dogs, ambulances, or crying children.<\/p>\n<h2>Heed the Precautionary Principle<\/h2>\n<p>The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Precautionary_principle\"><b>precautionary principle<\/b><\/a> is a broad epistemological, philosophical, and legal approach to introducing innovations with the potential for causing harm when extensive scientific knowledge on the matter is lacking. According to Wikipedia, the principle emphasizes caution, pausing, and review before leaping into new innovations that may prove disastrous.<\/p>\n<p>Do technologists care enough about the potential for negative impacts when they make and release new tech? Did Steve Jobs have any idea whatsoever that the iPhone would create forward head posture, texting while driving, and other sordid screen addictions? I don&#8217;t know, but I&#8217;d like to see today&#8217;s visionaries proceed with caution when it comes to AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what&#8217;s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[341,4,87,16,43],"tags":[],"class_list":{"0":"post-37693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"category-brands","9":"category-copy","10":"category-pr","11":"category-technology","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sky High on AI - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/sky-high-on-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sky High on AI - Adpulp\" \/>\n<meta property=\"og:description\" content=\"AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what&#8217;s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/sky-high-on-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-15T14:05:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-15T14:07:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"414\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Sky High on AI\",\"datePublished\":\"2023-04-15T14:05:40+00:00\",\"dateModified\":\"2023-04-15T14:07:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/\"},\"wordCount\":824,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp\",\"articleSection\":[\"Artificial Intelligence\",\"Brands\",\"Copywriting\",\"PR\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpulp.com\/sky-high-on-ai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/\",\"url\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/\",\"name\":\"Sky High on AI - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp\",\"datePublished\":\"2023-04-15T14:05:40+00:00\",\"dateModified\":\"2023-04-15T14:07:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/sky-high-on-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp\",\"width\":414,\"height\":414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/sky-high-on-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sky High on AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sky High on AI - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/sky-high-on-ai\/","og_locale":"en_US","og_type":"article","og_title":"Sky High on AI - Adpulp","og_description":"AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what&#8217;s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November [&hellip;]","og_url":"https:\/\/www.adpulp.com\/sky-high-on-ai\/","og_site_name":"Adpulp","article_published_time":"2023-04-15T14:05:40+00:00","article_modified_time":"2023-04-15T14:07:28+00:00","og_image":[{"width":414,"height":414,"url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp","type":"image\/webp"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Sky High on AI","datePublished":"2023-04-15T14:05:40+00:00","dateModified":"2023-04-15T14:07:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/"},"wordCount":824,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp","articleSection":["Artificial Intelligence","Brands","Copywriting","PR","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpulp.com\/sky-high-on-ai\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/","url":"https:\/\/www.adpulp.com\/sky-high-on-ai\/","name":"Sky High on AI - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp","datePublished":"2023-04-15T14:05:40+00:00","dateModified":"2023-04-15T14:07:28+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/sky-high-on-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp","width":414,"height":414},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/sky-high-on-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Sky High on AI"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Jasper-AI-Content-platform.webp","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9NX","jetpack-related-posts":[{"id":37696,"url":"https:\/\/www.adpulp.com\/why-artificial-intelligence-is-not-a-replacement-for-human-creativity\/","url_meta":{"origin":37693,"position":0},"title":"Why Artificial Intelligence is Not a Replacement for Human Creativity","author":"David Burn","date":"April 16, 2023","format":false,"excerpt":"With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. As machines become more advanced, they are now capable of not only mimicking human speech but also producing entire articles, reports, and even novels. This has\u2026","rel":"","context":"In &quot;Artificial Intelligence&quot;","block_context":{"text":"Artificial Intelligence","link":"https:\/\/www.adpulp.com\/category\/artificial-intelligence\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/LEARN.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/LEARN.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/LEARN.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/LEARN.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/LEARN.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37927,"url":"https:\/\/www.adpulp.com\/if-microsoft-is-my-copilot-i-must-be-flying-the-plane\/","url_meta":{"origin":37693,"position":1},"title":"If Microsoft Is My Copilot, I Must Be Flying the Plane","author":"David Burn","date":"February 16, 2024","format":false,"excerpt":"Jasper, Claud, Clara, Bixby, Cleo...these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in\u2026","rel":"","context":"In &quot;Artificial Intelligence&quot;","block_context":{"text":"Artificial Intelligence","link":"https:\/\/www.adpulp.com\/category\/artificial-intelligence\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/02\/Microsoft_Game_Day_Commercial___Copilot__Your_everyday_AI_companion_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/02\/Microsoft_Game_Day_Commercial___Copilot__Your_everyday_AI_companion_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/02\/Microsoft_Game_Day_Commercial___Copilot__Your_everyday_AI_companion_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/02\/Microsoft_Game_Day_Commercial___Copilot__Your_everyday_AI_companion_-_YouTube.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":38857,"url":"https:\/\/www.adpulp.com\/a-major-unjust-threat\/","url_meta":{"origin":37693,"position":2},"title":"A Major Unjust Threat","author":"David Burn","date":"October 25, 2024","format":false,"excerpt":"\"The unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted.\" - Statement on AI Training Musicians, actors, and writers worldwide are signing their names to a statement opposing artificial intelligence companies\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/10\/mind-meld.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/10\/mind-meld.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/10\/mind-meld.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/10\/mind-meld.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":40208,"url":"https:\/\/www.adpulp.com\/apple-can-help-you-be-ostentatiously-mediocre-and-succeed\/","url_meta":{"origin":37693,"position":3},"title":"Apple Can Help You &#8220;Be Ostentatiously Mediocre And Succeed&#8221;","author":"David Burn","date":"July 16, 2025","format":false,"excerpt":"Navigating the demands of office work in The Age of AI presents new challenges for today's thought workers. If you are not careful to constantly upgrade skills, colleagues who have, may lap you in the perpetual race to impress the boss and keep your job. Vinsom Cunningham, author of a\u2026","rel":"","context":"In &quot;Artificial Intelligence&quot;","block_context":{"text":"Artificial Intelligence","link":"https:\/\/www.adpulp.com\/category\/artificial-intelligence\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/07\/Apple_Intelligence___Writing_Tools___iPhone_16_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/07\/Apple_Intelligence___Writing_Tools___iPhone_16_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/07\/Apple_Intelligence___Writing_Tools___iPhone_16_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/07\/Apple_Intelligence___Writing_Tools___iPhone_16_-_YouTube.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/07\/Apple_Intelligence___Writing_Tools___iPhone_16_-_YouTube.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":32623,"url":"https:\/\/www.adpulp.com\/know-thy-customer-ibms-svp-cmo-on-the-value-of-ai\/","url_meta":{"origin":37693,"position":4},"title":"Know Thy Customer: IBM&#8217;s SVP\/CMO on the Value of AI","author":"David Burn","date":"March 9, 2020","format":false,"excerpt":"How does a modern brand team get to know the company's customers and prospective customers better? Do the MBAs on board make it a priority to \"walk a mile in the customer's shoes?\" Or do they prefer to suck up the data with a machine? In IBM's case, the company\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":40352,"url":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/","url_meta":{"origin":37693,"position":5},"title":"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers","author":"David Burn","date":"October 1, 2025","format":false,"excerpt":"Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the\u00a0narrator says, \"There's never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath.\" No need\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37693"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37695"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}