{"id":37707,"date":"2023-04-27T10:00:00","date_gmt":"2023-04-27T15:00:00","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37707"},"modified":"2023-04-27T10:00:00","modified_gmt":"2023-04-27T15:00:00","slug":"corona-makes-a-living-billboard-that-walks-like-a-crab","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/corona-makes-a-living-billboard-that-walks-like-a-crab\/","title":{"rendered":"Corona Makes A &#8220;Living Billboard&#8221; That Walks Like A Crab"},"content":{"rendered":"<p>Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, or inform.<\/p>\n<p><span lang=\"EN-US\">Corona Peru is on another page with this innovative out-of-home effort made in collaboration with renowned <a href=\"https:\/\/www.instagram.com\/edimerida.escultor\/?hl=en\">Peruvian artist Edi M\u00e9rida.<\/a> His new cane and bamboo structure with a natural fiber sail emulates the mechanical movements of a crab.\u00a0<\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/w-mtz4Q78_c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span lang=\"EN-US\">&#8220;I think the most beautiful thing about the project was working with the wind because it is an element that pushes you, drives you, carries you, and can transport you to many spaces,&#8221; says Merida.\u00a0<\/span><\/p>\n<p>Most outdoor advertising is entirely forgettable. Should you encounter this new Ad-Crab in the wild, it would make a lingering impression. It might even whet your appetite for an easy-to-drink beer.<\/p>\n<p><span lang=\"EN-US\">&#8220;We decided to transform a traditional and static media element, generally made from non-sustainable materials, into a 100% natural billboard that walks with the force of the wind, being carried away by nature.&#8221; <\/span><span lang=\"EN-US\">Sebastian Palacio, Marketing Director of Corona Peru, explains.\u00a0<\/span><\/p>\n<p>Agency: <a href=\"https:\/\/www.instagram.com\/fahrenheitddb\/?hl=en\"><span lang=\"EN-US\">Fahrenheit DDB<\/span><\/a><\/p>\n<p><script src=\"moz-extension:\/\/cf231408-0904-0d41-b1e8-c3bb39063d8a\/injectedPasswordless.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,127,194,38],"tags":[],"class_list":{"0":"post-37707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-change-agents","8":"category-creative-review","9":"category-food-and-beverage","10":"category-lifestyle-marketing","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corona Makes A &quot;Living Billboard&quot; That Walks Like A Crab - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/corona-makes-a-living-billboard-that-walks-like-a-crab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corona Makes A &quot;Living Billboard&quot; That Walks Like A Crab - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. 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Did you know that Constellation, the largest imported\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/01\/Corona_-_The_Wall__English_Subtitles__on_Vimeo.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/01\/Corona_-_The_Wall__English_Subtitles__on_Vimeo.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/01\/Corona_-_The_Wall__English_Subtitles__on_Vimeo.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/01\/Corona_-_The_Wall__English_Subtitles__on_Vimeo.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1998,"url":"https:\/\/www.adpulp.com\/corona_opts_for\/","url_meta":{"origin":37707,"position":1},"title":"Corona Opts For Vanity Placement","author":"David Burn","date":"January 26, 2006","format":false,"excerpt":"NYT: Corona Extra, the best-selling imported beer in America, is buying big twin signs on 1600 Broadway, the new 27-story building at 48th Street owned by Sherwood Equities. The signs, which are scheduled to go up on Monday, each measure about 92 feet high by 35 feet wide and show\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":40515,"url":"https:\/\/www.adpulp.com\/in-chile-corona-takes-people-on-a-photographic-journey\/","url_meta":{"origin":37707,"position":2},"title":"In Chile, Corona Takes People On A Photographic Journey","author":"David Burn","date":"November 12, 2025","format":false,"excerpt":"To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography\u2014a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light\u2014to create new images with a timeless quality. The images are now the focus of a new campaign\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/www.adpulp.com\/category\/content\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Arena_Corona_Chile-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Arena_Corona_Chile-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Arena_Corona_Chile-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Arena_Corona_Chile-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Arena_Corona_Chile-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Arena_Corona_Chile-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2515,"url":"https:\/\/www.adpulp.com\/coronas_in_marg\/","url_meta":{"origin":37707,"position":3},"title":"Coronas In Margaritaville","author":"David Burn","date":"April 27, 2006","format":false,"excerpt":"According to Lewis Lazare, Corona Extra will, for the 22nd consecutive year, sponsor the Jimmy Buffett concert tour.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"trippy_jimmy.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/trippy_jimmy.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3632,"url":"https:\/\/www.adpulp.com\/tavelocity_make\/","url_meta":{"origin":37707,"position":4},"title":"Tavelocity Makes Nice Gnome Space","author":"David Burn","date":"March 23, 2007","format":false,"excerpt":"Random Culture points to an article in Adweek today about brand icons on MySpace. Travelocity is the latest advertiser to seek out friends on MySpace through an ad icon. The company's Roaming Gnome mascot, introduced in 2004, has established a profile on MySpace (www.myspace.com\/roaminggnome) that offers users special perks and\u2026","rel":"","context":"With 4 comments","block_context":{"text":"With 4 comments","link":"https:\/\/www.adpulp.com\/tavelocity_make\/#comments"},"img":{"alt_text":"gnome.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2007\/03\/23\/gnome.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16648,"url":"https:\/\/www.adpulp.com\/guest-post-are-words-obsolete-in-marketing\/","url_meta":{"origin":37707,"position":5},"title":"Guest Post: Are Words Obsolete in Marketing?","author":"David Burn","date":"July 25, 2012","format":false,"excerpt":"Laura Ries, is president of Ries & Ries, a marketing consulting firm in Atlanta. Laura and her partner\/father, Al Ries have co-written six books on branding. In her new book, Visual Hammer, Ries argues that recent marketing successes are visual successes, not verbal ones. As a writer, I'm not certain\u2026","rel":"","context":"In &quot;Design&quot;","block_context":{"text":"Design","link":"https:\/\/www.adpulp.com\/category\/design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2012\/07\/Visual-Hammer-by-Laura-Ries.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37707"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37709"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}