{"id":37745,"date":"2023-07-04T14:46:16","date_gmt":"2023-07-04T19:46:16","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37745"},"modified":"2023-07-08T08:02:32","modified_gmt":"2023-07-08T13:02:32","slug":"the-adpulp-book-review-black-on-madison-avenue-by-mark-robinson","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/the-adpulp-book-review-black-on-madison-avenue-by-mark-robinson\/","title":{"rendered":"The AdPulp Book Review: &#8220;Black on Madison Avenue&#8221; by Mark Robinson"},"content":{"rendered":"<p>In his new book, <em><a href=\"https:\/\/www.amazon.com\/Black-Madison-Avenue-Mark-Robinson\/dp\/1736621548\">Black on Madison Avenue<\/a><\/em>, Mark Robinson does something few other advertising autobiographies do: he takes us back to a different era and ties it to our complicated, frustrating current era. He\u2019s the consummate advertising account executive, coming of age when big New York-based ad agencies provided extensive training to their new account executives and launched them into ever-increasing responsibilities and high-profile assignments.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37750\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/07\/Black-on-Madison-Avenue.jpg\" alt=\"\" width=\"558\" height=\"617\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/07\/Black-on-Madison-Avenue.jpg 558w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/07\/Black-on-Madison-Avenue-271x300.jpg 271w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/p>\n<p>From there, Robinson walks us through an amazingly successful career. Starting from his experience with the 4A&#8217;s Multicultural Advertising Intern Program (MAIP), Robinson moved on to several large NYC agencies, then gained experience with Uniworld, worked with Spike Lee to open a new agency aligned with DDB, created a multicultural holding company, spent some time on the client side and even launched his own brand of merchandise.<\/p>\n<p>What struck me most about Robinson and his writing style is his formality and lack of hyperbole. He\u2019s a buttoned-up man and it shows as he walks us through his many triumphs. And that\u2019s also what I\u2019d consider to be a weakness in the book, not the man: He doesn\u2019t ever address a major failure, walk through an extensively challenging time, or provide us lessons to build on. And since many ad agency memoirs are written by creatives who don\u2019t mind admitting their screwups, it would\u2019ve made for a more interesting read if Robinson had shared a stumble or two. (Even getting personally sued by a famous celebrity didn\u2019t seem to ruffle his feathers too much.)<\/p>\n<p>As the title would suggest, Robinson stood out in a sea of pale faces on Madison Avenue but other than hinting at a few microaggressions, nothing seemed to stand in his way. If you\u2019re looking for provocative \u201choly shit, that actually happened?\u201d stories like the ones my friend Derek Walker mentions on social media or a no-holds-barred revelatory book like <em>Knock the Hustle<\/em> by Hadji Williams, you\u2019re not going to find them here.<\/p>\n<p>Robinson acknowledges how far the industry has to go in its need to hire, promote, and advocate for blacks and other minorities, and offers a few suggestions for improvement, but all of that comes near the end of the book. Still, <em>Black on Madison Avenue<\/em> is a great look at one man\u2019s impressive career, as well as an important reminder to all of us that many of our industry\u2019s most important stories remain overlooked and untold.<\/p>\n<p><i>Special thanks to Mark for giving me a review copy.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In his new book, Black on Madison Avenue, Mark Robinson does something few other advertising autobiographies do: he takes us back to a different era and ties it to our complicated, frustrating current era. He\u2019s the consummate advertising account executive, coming of age when big New York-based ad agencies provided extensive training to their new [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":37750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,296],"tags":[],"class_list":{"0":"post-37745","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agency-business","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The AdPulp Book Review: &quot;Black on Madison Avenue&quot; by Mark Robinson - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/the-adpulp-book-review-black-on-madison-avenue-by-mark-robinson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AdPulp Book Review: &quot;Black on Madison Avenue&quot; by Mark Robinson - Adpulp\" \/>\n<meta property=\"og:description\" content=\"In his new book, Black on Madison Avenue, Mark Robinson does something few other advertising autobiographies do: he takes us back to a different era and ties it to our complicated, frustrating current era. 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But now we may have one: Ad Land: A Global History of Advertising by Mark Tungate. Mark Tungate is a British journalist based in Paris, and his book looks to be a great read.\u2026","rel":"","context":"In &quot;Art of Advertising&quot;","block_context":{"text":"Art of Advertising","link":"https:\/\/www.adpulp.com\/category\/art-of-advertising\/"},"img":{"alt_text":"ad%20land_300.png","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2007\/08\/14\/ad%20land_300.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2559,"url":"https:\/\/www.adpulp.com\/desegregation_n\/","url_meta":{"origin":37745,"position":5},"title":"Desegregation Now!","author":"David Burn","date":"May 9, 2006","format":false,"excerpt":"Talking honestly about race is rarely easy in America, but almost always necessary. 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