TikTok’s rising popularity is a dangerous threat to national security. TikTok must be banned. That’s the conclusion of lawmakers and university presidents who want to restrict access to the site.<\/p>\n
These lawmakers and academic leaders fear the Chinese firm that owns TikTok will collude with the Chinese government and use the data it collects from members to conduct misinformation campaigns.<\/p>\n
Since November, more than two dozen states have banned TikTok<\/a> on government-issued devices. Many colleges \u2014 like the University of Texas at Austin, Auburn University, and Boise State University \u2014 have blocked it from campus Wi-Fi networks. However students often just switch to cellular data to use the app.<\/p>\n TikTok is interesting from a brand perspective because, beyond the bans<\/a> and controversy, it’s a favorite social media site for millions of Americans. According to the Pew Research Center<\/a>, one-third of U.S. adults (33%) use the video-based platform, up 12 percentage points from 2021 (21%). Furthermore, Hispanic adults are particularly likely to use TikTok, with 49% saying they use it.<\/p>\n To promote the good things that happen on the platform, the company created a PR campaign called #TikTokSparksGood.<\/p>\n