{"id":37864,"date":"2024-01-18T14:17:22","date_gmt":"2024-01-18T20:17:22","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37864"},"modified":"2024-01-18T14:17:22","modified_gmt":"2024-01-18T20:17:22","slug":"heres-a-hard-working-headline-give-your-thumb-the-finger","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/heres-a-hard-working-headline-give-your-thumb-the-finger\/","title":{"rendered":"Here&#8217;s a Hard Working Headline: Give Your Thumb the Finger"},"content":{"rendered":"<p dir=\"ltr\">Run. Run far and fast from internet addiction. According to research conducted by <a href=\"https:\/\/harrisx.com\/\">HarrisX<\/a>, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lhHVatnlz5c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p dir=\"ltr\">To combat this growing global issue, Saucony and its agency <a href=\"https:\/\/www.doner.com\/\">Doner<\/a> created &#8220;The Marathumb Challenge,\u201d a six-week challenge that helps people measure the distance they scroll, and pits that data point against the distance they move each week.<\/p>\n<p dir=\"ltr\">When a person moves further than they scroll, rewards in the form of exclusive Saucony branded merchandise become available.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37867\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SCNY_PRPosters_5-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SCNY_PRPosters_5-683x1024.jpg 683w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SCNY_PRPosters_5-200x300.jpg 200w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SCNY_PRPosters_5-768x1152.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SCNY_PRPosters_5-1024x1536.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SCNY_PRPosters_5.jpg 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>The Marathumb Challenge begins on January 22,\u00a0 which is also the launch date of the <a href=\"https:\/\/www.saucony.com\/en\/ride-17\/\">Saucony Ride 17 running shoe.<\/a><\/p>\n<p dir=\"ltr\">Kathryn Pratt, Chief Marketing Officer at Saucony, said, \u201cThe Marathumb Challenge is intended to help us all make small changes in our daily lives which will have a significant impact on both mind and body.&#8221;<\/p>\n<p dir=\"ltr\">\u201cPeople know they should scroll less and move more,\u201d said Colin Jeffery, Chief Creative Officer at Doner. \u201cThey just need a push, a challenge, and a little incentive.\u201d<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37868\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/Step-more-576x1024.png\" alt=\"\" width=\"576\" height=\"1024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/Step-more-576x1024.png 576w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/Step-more-169x300.png 169w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/Step-more-768x1365.png 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/Step-more-864x1536.png 864w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/Step-more.png 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/p>\n<p>In related news, last year Saucony pioneered a new Name, Image, and Likeness deal with students at Galen College of Nursing, calling the nurses <a href=\"https:\/\/www.doner.com\/advertising-news\/four-nursing-students-just-got-nil-deals-saucony-and-galen-college-nursing\/\">the ultimate endurance athletes<\/a>. <\/p>\n<p>&#8211;<br \/>\n<em>The Saucony Shoe Manufacturing Company was founded in 1898 in Kutztown, Pennsylvania. The company took its name from Saucony Creek, which flows next to its original factory.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. To combat this growing global issue, Saucony [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[87,127,337,38,12,43],"tags":[],"class_list":{"0":"post-37864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copy","8":"category-creative-review","9":"category-gaming","10":"category-lifestyle-marketing","11":"category-resistance","12":"category-technology","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here&#039;s a Hard Working Headline: Give Your Thumb the Finger - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/heres-a-hard-working-headline-give-your-thumb-the-finger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here&#039;s a Hard Working Headline: Give Your Thumb the Finger - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. 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