{"id":37869,"date":"2024-01-20T08:39:48","date_gmt":"2024-01-20T14:39:48","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37869"},"modified":"2024-01-20T08:39:48","modified_gmt":"2024-01-20T14:39:48","slug":"toronto-area-healthcare-group-raises-awareness-and-money","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/toronto-area-healthcare-group-raises-awareness-and-money\/","title":{"rendered":"Toronto Area Healthcare Group Raises Awareness and Money"},"content":{"rendered":"<p>Scarborough is part of the Greater Toronto area and is one of Canada&#8217;s most diverse communities. It&#8217;s also home to a scrappy not-for-profit healthcare group that&#8217;s currently looking to raise $200M in a capital campaign. To interest people in supporting them, the Scarborough Health Network Foundation wrote &#8220;a letter&#8221; to the community that smartly portrays the need while simultaneously building confidence in the brand.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GFprNcnaQY0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The <a href=\"http:\/\/lovescarborough.ca\">Love, Scarborough<\/a> campaign helps demonstrate the resilience and determination of the Scarborough Health Network staff as they work to provide exceptional quality care to patients, overcoming some serious challenges. For instance, SHN teams perform some of the highest number of surgeries in Ontario\u2019s oldest operating rooms and care for 200,000+ emergency patients each year in ERs built for half that many.<\/p>\n<p>Created by <a href=\"https:\/\/www.lifelongcrush.com\/\">Lifelong Crush<\/a>, a Toronto agency (with an interesting minimalist website), the campaign\u2019s anchor video shows staff treating patients despite the obstacles in their way. Shot entirely on film to present a more authentic view of the hospital and the city, the two-minute spot features real employees, donors, volunteers, and community members.<\/p>\n<p>Shannon McCarroll, Creative Director at Lifelong Crush said, \u201cWe aimed to convey the genuine experience of not just being in the hospital but also being part of the community. It\u2019s also a campaign about pride\u2014celebrating the hospital&#8217;s achievements and ongoing efforts.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37871\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SHN-04-1024x577.jpg\" alt=\"\" width=\"1024\" height=\"577\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SHN-04-1024x577.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SHN-04-300x169.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SHN-04-768x433.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/01\/SHN-04.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\nThe video&#8217;s soundtrack\u2014<a href=\"https:\/\/youtu.be\/aE8-67z9dGo?si=c8A8gI6qgupg404i\">\u201cStick to Your Vision\u201d by Maestro Fresh Wes<\/a>\u2014helps to further capture the community\u2019s vibe and Scarborough Health Network&#8217;s place in it. The track benefits from its featured sample, &#8220;These Eyes,&#8221; by Canadian rock legends, The Guess Who.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scarborough is part of the Greater Toronto area and is one of Canada&#8217;s most diverse communities. It&#8217;s also home to a scrappy not-for-profit healthcare group that&#8217;s currently looking to raise $200M in a capital campaign. To interest people in supporting them, the Scarborough Health Network Foundation wrote &#8220;a letter&#8221; to the community that smartly portrays [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,3,127],"tags":[],"class_list":{"0":"post-37869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advocacy","8":"category-agencies","9":"category-creative-review","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toronto Area Healthcare Group Raises Awareness and Money - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/toronto-area-healthcare-group-raises-awareness-and-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toronto Area Healthcare Group Raises Awareness and Money - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Scarborough is part of the Greater Toronto area and is one of Canada&#8217;s most diverse communities. 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