{"id":37884,"date":"2024-01-29T09:28:54","date_gmt":"2024-01-29T15:28:54","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37884"},"modified":"2024-01-29T09:28:54","modified_gmt":"2024-01-29T15:28:54","slug":"super-sweet-sounds-of-the-70s-used-to-sell-more-stuff","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/super-sweet-sounds-of-the-70s-used-to-sell-more-stuff\/","title":{"rendered":"Super Sweet Sounds of the &#8217;70s Used to Sell More Stuff"},"content":{"rendered":"<p>Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IY4x85zqoJM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QfQK6AcJxI8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HATSZnryr4w?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9uvgEymGQFc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply some of the best songs made in the past 50 years?<\/p>\n<p>More importantly (from a craft POV), since when are lyrics in a song a substitute for an original idea? The songs are endowed with their original ideas from their creators. Brands are remaking and remixing these golden oldies, borrowing equity from the musician&#8217;s original ideas and altering the meaning for their own commercial purposes. It&#8217;s nothing new, and that too is part of the problem.<\/p>\n<p>I like each of the songs in these ads a lot. But I grimace when just one of the ads has anything close to a concept. A soundtrack is not a concept for an ad. It&#8217;s atmosphere, color, or tone. Brands are asking too much from the songs, and not enough from their advertising ideas. These songs already mean something to people, and they do not mean &#8220;buy more stuff.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,170,127,38,27,61,43],"tags":[],"class_list":{"0":"post-37884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-car-account","9":"category-creative-review","10":"category-lifestyle-marketing","11":"category-media-trends","12":"category-retail","13":"category-technology","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Super Sweet Sounds of the &#039;70s Used to Sell More Stuff - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/super-sweet-sounds-of-the-70s-used-to-sell-more-stuff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Sweet Sounds of the &#039;70s Used to Sell More Stuff - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Supertramp, Grand Funk Railroad, Heart, and Chicago. 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She's also a maker and like so many modern-day makers, she uses Adobe software (to create visual worlds to accompany her music). Before we get to the new Adobe commercial in which she stars\u2014the purpose of this article\u2014let's tune\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Create_What_s_True_to_You___Billie_x_Adobe_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Create_What_s_True_to_You___Billie_x_Adobe_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Create_What_s_True_to_You___Billie_x_Adobe_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Create_What_s_True_to_You___Billie_x_Adobe_-_YouTube.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/08\/Create_What_s_True_to_You___Billie_x_Adobe_-_YouTube.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":31300,"url":"https:\/\/www.adpulp.com\/this-land-is-for-johnnie-walker-drinkers\/","url_meta":{"origin":37884,"position":4},"title":"This Land Is for Johnnie Walker Drinkers","author":"David Burn","date":"September 29, 2019","format":false,"excerpt":"Where do brands fit into the larger cultural landscape today? It's a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo's Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let's watch and listen...\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Johnnie_Walker_presents__%E2%80%98This_Land_is_Your_Land%E2%80%99_performed_by_Chicano_Batman_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Johnnie_Walker_presents__%E2%80%98This_Land_is_Your_Land%E2%80%99_performed_by_Chicano_Batman_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Johnnie_Walker_presents__%E2%80%98This_Land_is_Your_Land%E2%80%99_performed_by_Chicano_Batman_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Johnnie_Walker_presents__%E2%80%98This_Land_is_Your_Land%E2%80%99_performed_by_Chicano_Batman_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Johnnie_Walker_presents__%E2%80%98This_Land_is_Your_Land%E2%80%99_performed_by_Chicano_Batman_-_YouTube.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":36580,"url":"https:\/\/www.adpulp.com\/ad-chatter-season-2-episode-4-georgia-on-our-minds\/","url_meta":{"origin":37884,"position":5},"title":"Ad Chatter Season 2, Episode 4: Georgia On Our Minds (Plus Spots from Nissan, Tide, &#038; Key Bank)","author":"David Burn","date":"April 5, 2021","format":false,"excerpt":"In this new episode of Ad Chatter, the podcast from Adpulp.com, Dan Goldgeier and David Burn chatter about Georgia's voter suppression laws and how big brands based in Atlanta like Coca-Cola and Delta are mostly \"virtual signaling\" in response. Dan and David also discuss three new campaigns from Nissan, Tide,\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/04\/Tide_Cold_Callers_-_Mr__T___Turn_to_Cold_with_Tide_-_YouTube.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37884"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37885"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}