{"id":37894,"date":"2024-01-30T09:20:14","date_gmt":"2024-01-30T15:20:14","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37894"},"modified":"2024-01-30T10:13:28","modified_gmt":"2024-01-30T16:13:28","slug":"visible-start-is-a-new-training-program-for-women-over-45","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/visible-start-is-a-new-training-program-for-women-over-45\/","title":{"rendered":"Visible Start Is A New Training Program for Women Over 45"},"content":{"rendered":"

Ageism is one of the most embarrassing problems in the advertising industry. It’s a topic we continue to cover in these pages<\/a> and a problem that lingers like the vilest of stenches.<\/p>\n

At the same time, some of the industry’s smartest people are working on solutions. Jane Evans<\/a>, author of Invisible to Invaluable: Unleashing the Power of Midlife Women <\/em><\/a>and founder of Uninvisibility<\/a>, says, “It\u2019s safe to say that women over 50 in the industry are as rare as unicorn tears and Black women are almost completely non-existent. That needs to change! Now!”<\/p>\n

Evans, in partnership with Brixton Finishing School <\/span><\/a>and WPP, is working to make these changes with Visible Start<\/strong><\/a>. The program’s purpose is to prepare midlife women for jobs in advertising and provide “a complete support system for women who are designing the second half of their lives.”<\/span><\/p>\n