{"id":37918,"date":"2024-02-09T11:01:51","date_gmt":"2024-02-09T17:01:51","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37918"},"modified":"2024-02-09T11:01:51","modified_gmt":"2024-02-09T17:01:51","slug":"goodby-silverstein-partners-adverganza-is-a-bowl-unto-itself","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/goodby-silverstein-partners-adverganza-is-a-bowl-unto-itself\/","title":{"rendered":"Goodby Silverstein &#038; Partners&#8217; Adverganza Is A Bowl Unto Itself"},"content":{"rendered":"<p>The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. <a href=\"https:\/\/goodbysilverstein.com\/\">Goodby Silverstein &amp; Partners<\/a> doesn&#8217;t have this problem. GS&amp;P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday&#8217;s big game. This is the second time they&#8217;ve accomplished this. Goodby also ran four spots during the 2018 Adverganza.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Vpg2xfdbP8E?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qQJyZseER6I?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sfB-glrgn5o?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/pAdDi6G74mc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The entertaining commercials from one of America&#8217;s best ad agencies have star power, storytelling, and ultra-high production values. Will they become fan favorites? Will sales pop off and allow the brands to bank a solid return on their Super Bowl investments? Will mullets experience a resurgence? These are not rhetorical questions.<\/p>\n<p class=\"sc-bczRLJ dist__TextBase-sc-1fnzlkn-2 hxNyjp itaLjB\">In an interesting promotional twist, Kawasaki partnered with Great Clips to give 15,000 fans a free mullet ahead of Sunday\u2019s game. <span class=\"m_-4599930496340639820normaltextrun\"><span lang=\"EN\">\u201c<span class=\"il\">Great<\/span> <span class=\"il\">Clips<\/span> and Kawasaki share an appreciation for this iconic hairstyle,\u201d said Bob O\u2019Brien Director of Marketing at Kawasaki. \u201cWe are thrilled to partner with <span class=\"il\">Great<\/span> <span class=\"il\">Clips<\/span> to spread the mullet love and celebrate the launch of the all-new Kawasaki RIDGE.\u201d<\/span><\/span><span class=\"m_-4599930496340639820eop\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein &amp; Partners doesn&#8217;t have this problem. GS&amp;P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday&#8217;s big game. This [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,127,65],"tags":[],"class_list":{"0":"post-37918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-creative-review","9":"category-super-bowl","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodby Silverstein &amp; Partners&#039; Adverganza Is A Bowl Unto Itself - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/goodby-silverstein-partners-adverganza-is-a-bowl-unto-itself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodby Silverstein &amp; Partners&#039; Adverganza Is A Bowl Unto Itself - Adpulp\" \/>\n<meta property=\"og:description\" content=\"The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein &amp; Partners doesn&#8217;t have this problem. GS&amp;P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday&#8217;s big game. 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