{"id":37927,"date":"2024-02-16T09:58:22","date_gmt":"2024-02-16T15:58:22","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37927"},"modified":"2024-02-16T09:58:51","modified_gmt":"2024-02-16T15:58:51","slug":"if-microsoft-is-my-copilot-i-must-be-flying-the-plane","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/if-microsoft-is-my-copilot-i-must-be-flying-the-plane\/","title":{"rendered":"If Microsoft Is My Copilot, I Must Be Flying the Plane"},"content":{"rendered":"<p>Jasper, Claud, Clara, Bixby, Cleo&#8230;these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made.<\/p>\n<p>The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow at a 37.3% Compound Annual Growth Rate rate from 2023 to 2030. For that money to materialize, first tech companies need widespread adoption and a growing acceptance of the risks inherent to AI. Consequently, Microsoft ran a hastily-made Super Bowl spot for <a href=\"https:\/\/copilot.microsoft.com\/\">Microsoft Copilot<\/a> \u2014 &#8220;Your everyday AI companion.&#8221;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SaCVSUbYpVc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The ad seeks to educate curious people known as &#8220;makers&#8221; or &#8220;creators&#8221; about AI&#8217;s capabilities and how the technology can be used to transform tedious tasks and enable big dreams.<\/p>\n<p>According to <em><a href=\"https:\/\/www.campaignlive.com\/article\/microsofts-last-minute-super-bowl-ad-showcases-everyday-uses-ai\/1860661\">Campaign US<\/a><\/em>, Microsoft was a last-minute entrant to the Super Bowl this year. It decided on the theme of its spot in November and bought the last 60-second spot available in CBS\u2019 broadcast in early December.<\/p>\n<p>Interestingly, Microsoft chief brand officer Kathleen Hall said Copilot was used to generate the goals featured within the ad: the chatbot was asked what people\u2019s hopes and dreams are and responded with themes like \u201cstart my own business,\u201d \u201cget my degree\u201d and \u201cwrite my story.\u201d<\/p>\n<h2>Naturally, I Had to Ask Copilot &#8216;Why?&#8217;<\/h2>\n<p><strong><em>Query: Why was it important for Copilot to advertise during the Super Bowl?<\/em><\/strong><\/p>\n<p>Reply: I\u2019m glad you asked about my Super Bowl advertisement. \ud83c\udfc8<\/p>\n<p>The Super Bowl is one of the most-watched events in the world, with over 100 million viewers. It is a great opportunity for me to showcase my capabilities and reach new audiences who might benefit from my services.<\/p>\n<p>My advertisement was designed to highlight how I can help people with various tasks, such as generating code, creating art, and planning business ideas, using natural language and AI. I wanted to inspire people to try new things and achieve more with my assistance.<\/p>\n<p>My advertisement also coincided with a significant update to my experience, which included a cleaner, sleeker look, suggested prompts, and more image creation and editing features. You can check out my new features on copilot.microsoft.com or download my app on iOS or Android.<\/p>\n<h2>Creators Make, But Can They Make Money?<\/h2>\n<p><strong><em>Follow-up Q: How well is the so-called &#8220;Creator Economy&#8221; working for people?<\/em><\/strong><\/p>\n<p>Reply: The creator economy is working well for some people, especially those who have large and loyal audiences, diverse revenue streams, and strong personal brands. These creators can leverage their influence and creativity to generate income from various sources, such as advertising, sponsorships, subscriptions, donations, merchandising, e-commerce, and more.<\/p>\n<p>However, the creator economy is also challenging for many others, who face difficulties such as platform dependency, algorithm changes, content saturation, burnout, competition, and low or unstable earnings. <a class=\"tooltip-target\" href=\"https:\/\/impact.com\/influencer\/a-guide-to-the-creator-economy\/\" target=\"_blank\" rel=\"noopener\" data-citationid=\"ec0dbfd0-743d-4582-c1f8-847ef155a4a1-12-group\">According to some estimates, only 0.1% of creators make a living from their channels<\/a>. Therefore, the creator economy is not a one-size-fits-all solution for everyone who wants to make money online. It requires a lot of hard work, creativity, and resilience, as well as access to the right tools and resources.<\/p>\n<p>For additional reading on the creator economy, please see my essay: <strong><a href=\"https:\/\/medium.com\/p\/ab46cf649d0e\">Dreamers Gonna Dream. Schemers Gonna Scheme<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jasper, Claud, Clara, Bixby, Cleo&#8230;these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[341,127,65,43],"tags":[],"class_list":{"0":"post-37927","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"category-creative-review","9":"category-super-bowl","10":"category-technology","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>If Microsoft Is My Copilot, I Must Be Flying the Plane - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/if-microsoft-is-my-copilot-i-must-be-flying-the-plane\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If Microsoft Is My Copilot, I Must Be Flying the Plane - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Jasper, Claud, Clara, Bixby, Cleo&#8230;these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. 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Do the MBAs on board make it a priority to \"walk a mile in the customer's shoes?\" Or do they prefer to suck up the data with a machine? In IBM's case, the company\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/03\/get-to-know-customers-with-AI.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":14865,"url":"https:\/\/www.adpulp.com\/dog-is-leo-burnetts-copilot\/","url_meta":{"origin":37927,"position":3},"title":"Dog Is Leo Burnett&#8217;s Copilot","author":"David Burn","date":"February 15, 2012","format":false,"excerpt":"We don't feed our Lucy Purina Pro Plan and I don't know if dogs approve of this brand. 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Both holding companies are also struggling in today's tumultuous economic environment. WPP reported a 71% slump in profits for the first half of its financial year. 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