{"id":37980,"date":"2024-04-26T12:45:04","date_gmt":"2024-04-26T17:45:04","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37980"},"modified":"2024-04-26T12:45:04","modified_gmt":"2024-04-26T17:45:04","slug":"is-llmo-the-new-seo","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/is-llmo-the-new-seo\/","title":{"rendered":"Is LLMO the New SEO?"},"content":{"rendered":"

Two Harvard professors looked into the future of AI’s impact on the world wide web and what they saw wasn’t pretty. Judith Donath, a fellow at Harvard\u2019s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic<\/em>.<\/p>\n

Here’s a short passage from “It’s the End of the Web As We Know It,”<\/a><\/p>\n

SEO will morph into LLMO: large-language-model optimization, the incipient industry of manipulating AI-generated material to serve clients\u2019 interests. Companies will want generative-AI tools such as chatbots to prominently feature their brands (but only in favorable contexts); politicians will want the presentation of their agendas to be tailor-made for different audiences\u2019 concerns and biases. Just as companies hire SEO consultants today, they will hire large-language-model optimizers to ensure that LLMs incorporate these preferences in their answers.<\/p><\/blockquote>\n

In other words, thousands of ‘large-language-model optimizers’ will further game the digital ecosystem, thereby elevating degraded, biased, paid content that people may have little reason to trust.<\/p>\n

Is anyone surprised?<\/p>\n

\"\"
Photo by Nicola Barts from Pexels<\/figcaption><\/figure>\n

Here’s One for the Machine: Humans Readers Are Slow Because We’re Thinking<\/h3>\n

The professors paint an interesting picture of the future. For one, they imagine a perfectly human reaction to the preponderance of machines. So, there is hope.<\/p>\n

Eventually, people may stop writing, stop filming, stop composing\u2014at least for the open, public web. People will still create, but for small, select audiences, walled-off from the content-hoovering AIs. The great public commons of the web will be gone.<\/p><\/blockquote>\n

Content-hoovering AIs. I like the image inside those words.<\/p>\n

Also, some might argue that the great public commons of the web is already gone\u2014devoured many years ago by the insatiable maw of capitalist speculators.<\/p>\n","protected":false},"excerpt":{"rendered":"

Two Harvard professors looked into the future of AI’s impact on the world wide web and what they saw wasn’t pretty. Judith Donath, a fellow at Harvard\u2019s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here’s a short […]<\/p>\n","protected":false},"author":3,"featured_media":37981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[341,111,27,12,43],"tags":[],"class_list":{"0":"post-37980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"category-digital","9":"category-media-trends","10":"category-resistance","11":"category-technology","12":"entry"},"yoast_head":"\nIs LLMO the New SEO? - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/is-llmo-the-new-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is LLMO the New SEO? - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Two Harvard professors looked into the future of AI’s impact on the world wide web and what they saw wasn’t pretty. 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