{"id":37982,"date":"2024-04-27T07:19:21","date_gmt":"2024-04-27T12:19:21","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37982"},"modified":"2024-04-27T07:19:21","modified_gmt":"2024-04-27T12:19:21","slug":"need-to-improve-your-mood-drive-the-new-ioniq-5-n-from-hyundai","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/need-to-improve-your-mood-drive-the-new-ioniq-5-n-from-hyundai\/","title":{"rendered":"Need to Improve Your Mood? Drive the New IONIQ 5 N from Hyundai"},"content":{"rendered":"<p>To launch Hyundai\u2019s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and <a href=\"https:\/\/innocean.eu\/\">Innocean<\/a> set a unique challenge for the car: beat the winter blues in one of Europe\u2019s darkest cities.<\/p>\n<p>IONIQ 5 N is not a traditional car; it\u2019s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a button.<\/p>\n<p>So, instead of a traditional launch campaign, Hyundai teamed up with a neuroscientist to measure the physical and neurological changes that take place in a human when driving IONIQ 5 N, with the aim of testing whether the car has a positive effect.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0Jb5uvNWvj0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The winter blues, also called seasonal affective disorder (S A D), affects more than 390 million people every year. The conditions that contribute to S A D are heightened in <a href=\"https:\/\/www.theguardian.com\/world\/2013\/nov\/06\/rjukan-sun-norway-town-mirrors\">Rjukan, Norway<\/a>, which is one of Europe\u2019s darkest cities \u2013 and its surrounding region immersed in darkness for nearly half the year. Rjukan\u2019s challenging conditions made it the perfect setting to see if driving IONIQ 5 N can beat the blues even in the depths of winter.<\/p>\n<p>The scientific test, called \u201cExperiment N\u201d, took place on a frozen river across four days with 20 participants from Rjukan and surrounding regions. Each driver was screened for S A D, with those fitting the screening criteria being recruited as participants.<\/p>\n<p>Hyundai enlisted neuroscientist Shani Tal and her team to develop the \u2018DOJO\u2019 metric, short for \u2018Depth of Joy\u2019. This is a first-of-its kind method for measuring the physical and neurological changes before, during, and after driving. DOJO is a new concept that records the emotional impact of driving IONIQ 5 N.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xNforU-zCrw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Each participant\u2019s DOJO was assessed by combining various technologies measuring a range of bodily metrics, including brain waves, skin responses, and heart rate variability along with a range of qualitative data metrics.<\/p>\n<p>\u201cIt\u2019s often said that driving boosts joy. But for the first time, we\u2019re putting this claim to the test. This is why we measure a whole range of different bodily metrics to test DOJO in these individuals,\u201d Shani Tal, lead neuroscientist.<\/p>\n<p>The results of the experiment were overwhelmingly positive. The drivers experienced an increase in DOJO by 28%, with an increase of the positive reactions ranging up to 67%. In addition, 75% of the drivers experienced an overall improved positive emotional response. With this, IONIQ 5 N becomes the first car to beat the winter blues, even in one of Europe\u2019s darkest cities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To launch Hyundai\u2019s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe\u2019s darkest cities. IONIQ 5 N is not a traditional car; it\u2019s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,127],"tags":[],"class_list":{"0":"post-37982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-account","8":"category-creative-review","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Need to Improve Your Mood? 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Also, Hyundai's president-CEO, Jong Eun Kim, who arrived in January, was losing patience that the agency's work for the $80 million launch of the new upmarket Genesis sports sedan wasn't working,\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26709,"url":"https:\/\/www.adpulp.com\/hyundai-wants-modern-families-to-makequalitytime\/","url_meta":{"origin":37982,"position":2},"title":"Hyundai Wants Modern Families To #MakeQualityTime","author":"David Burn","date":"June 2, 2018","format":false,"excerpt":"With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. https:\/\/youtu.be\/9aaosEO3MB8 The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print.\u2026","rel":"","context":"In &quot;Car Account&quot;","block_context":{"text":"Car Account","link":"https:\/\/www.adpulp.com\/category\/car-account\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/06\/HYUNDAI_SANTA_FE_LIFESTYLE_0415_baloons_final_RGB.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3811,"url":"https:\/\/www.adpulp.com\/inside_the_hyun\/","url_meta":{"origin":37982,"position":3},"title":"Inside The Hyundai Pitch","author":"Dan Goldgeier","date":"May 12, 2007","format":false,"excerpt":"BusinessWeek has a revealing behind-the-scenes look at the Hyundai pitch won by Goodby. Regular AdPulp readers know that I have a personal interest in this as the owner of a new Santa Fe. I'm a brand advocate. So did Hyundai make the right decision, in my humble opinion? Let's take\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"Mini07SantaFe%20copy.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2007\/05\/12\/Mini07SantaFe%20copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37246,"url":"https:\/\/www.adpulp.com\/hyundai-is-out-front-in-the-fight-against-pediatric-cancer\/","url_meta":{"origin":37982,"position":4},"title":"Hyundai Is Out Front in the Fight Against Pediatric Cancer","author":"David Burn","date":"October 2, 2021","format":false,"excerpt":"Some brands are searching for a purpose. Other brands focus on purpose from day one because it's an expression of the company's core values and because it's good for business. Emotion moves people to pay attention, care, and buy. 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