{"id":37984,"date":"2024-05-01T07:00:22","date_gmt":"2024-05-01T12:00:22","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37984"},"modified":"2024-11-21T08:07:52","modified_gmt":"2024-11-21T14:07:52","slug":"when-content-degrades-and-distracts-advertising-suffers-too","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/","title":{"rendered":"When Content Degrades and Distracts, Advertising Suffers Too"},"content":{"rendered":"

Advertising is a parasite that depends on the blood of its host\u2014news and entertainment content\u2014for its survival. When the body or in this case the media industry is sick, the parasite too will suffer.<\/p>\n

This is the conclusion, although not the language, of Mike Follett<\/a>, managing director of eye-tracking company Lumen Research<\/a> (and a former agency-side account planner). He spoke to Nathan Heller of The New Yorker<\/em><\/a>.<\/em><\/p>\n

By many measures, Follett said, one of the very worst advertising environments is social media: ‘People are scrolling so tremendously quickly, like on a slot machine in Vegas\u2014is it any wonder no one actually looks at these ads?’ One of the most valuable advertising spaces, according to his data, is next to long, absorbing articles from trusted publications.<\/p>\n

‘It turns out that attention to advertising is a function of attention to content,’ he explained. A general schlock-ification of material may have helped create a mirage of shortening attention. ‘Maybe<\/em> people do not have time to spend looking at a thirty-six-second ad\u2014or maybe they just don\u2019t do it on Facebook,’ he went on.<\/p><\/blockquote>\n

I don’t sense that Follett is longing for a long-lost literary past. These are the words of a person who uses the latest technology to reveal what’s interesting to people. And the tech indicates that people respond more positively to deep content versus shallow content.
\n<\/em><\/p>\n

Heller’s article is about attention and focused on a group of people who gather to gaze intently at art for 28 minutes at a time. They give the art in question ALL their attention. For our purposes here, I’m pulling threads from the fringe of the article, not its center.<\/p>\n

For his story, Heller also spoke to Joanne Leong of Dentsu<\/a> in New York. \u201cSix years ago, the question was around \u2018Can this usefully be measured?\u2019 \u201d Leong said. Now it\u2019s a circus. \u201cThere are companies that use eye tracking. There are companies that do facial coding\u201d\u2014reading emotions through micro-expressions. \u201cIt\u2019s no longer a matter of convincing clients that this is something they should lean into\u2014it\u2019s how.\u201d<\/p>\n

The logical conclusion from companies leaning into eye-tracking is that they’re developing a keener understanding of how to fit their corporate messages into today’s media environments, and how to change media environments to make them better hosts for advertising. One might further conclude that we’re about to see a marked improvement in the effectiveness of advertising across the board.<\/p>\n

But logic isn’t always the most powerful instinct in business. To turn the tide, first there has to be an honest reckoning with the problem, which includes accepting responsibility for making it worse, not better. How do advertising professionals make the attention deficit problem worse? By feeding the media ecosystem more Content Lite, hollow offerings that people scroll right by without regret.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising is a parasite that depends on the blood of its host\u2014news and entertainment content\u2014for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]<\/p>\n","protected":false},"author":3,"featured_media":37988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[111,121,161,27,119,43],"tags":[],"class_list":{"0":"post-37984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital","8":"category-facebook","9":"category-industry-analysis","10":"category-media-trends","11":"category-social-media","12":"category-technology","13":"entry"},"yoast_head":"\nWhen Content Degrades and Distracts, Advertising Suffers Too - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Content Degrades and Distracts, Advertising Suffers Too - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Advertising is a parasite that depends on the blood of its host\u2014news and entertainment content\u2014for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-01T12:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T14:07:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"2133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"When Content Degrades and Distracts, Advertising Suffers Too\",\"datePublished\":\"2024-05-01T12:00:22+00:00\",\"dateModified\":\"2024-11-21T14:07:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/\"},\"wordCount\":486,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg\",\"articleSection\":[\"Digital\",\"Facebook\",\"Industry Analysis\",\"Media Trends\",\"Social Media\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/\",\"url\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/\",\"name\":\"When Content Degrades and Distracts, Advertising Suffers Too - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg\",\"datePublished\":\"2024-05-01T12:00:22+00:00\",\"dateModified\":\"2024-11-21T14:07:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg\",\"width\":1600,\"height\":2133},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When Content Degrades and Distracts, Advertising Suffers Too\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When Content Degrades and Distracts, Advertising Suffers Too - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/","og_locale":"en_US","og_type":"article","og_title":"When Content Degrades and Distracts, Advertising Suffers Too - Adpulp","og_description":"Advertising is a parasite that depends on the blood of its host\u2014news and entertainment content\u2014for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]","og_url":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/","og_site_name":"Adpulp","article_published_time":"2024-05-01T12:00:22+00:00","article_modified_time":"2024-11-21T14:07:52+00:00","og_image":[{"width":1600,"height":2133,"url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"When Content Degrades and Distracts, Advertising Suffers Too","datePublished":"2024-05-01T12:00:22+00:00","dateModified":"2024-11-21T14:07:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/"},"wordCount":486,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg","articleSection":["Digital","Facebook","Industry Analysis","Media Trends","Social Media","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/","url":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/","name":"When Content Degrades and Distracts, Advertising Suffers Too - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg","datePublished":"2024-05-01T12:00:22+00:00","dateModified":"2024-11-21T14:07:52+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg","width":1600,"height":2133},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/when-content-degrades-and-distracts-advertising-suffers-too\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"When Content Degrades and Distracts, Advertising Suffers Too"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/when-content-degrades.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-9SE","jetpack-related-posts":[{"id":6938,"url":"https:\/\/www.adpulp.com\/everyones_a_cri\/","url_meta":{"origin":37984,"position":0},"title":"Everyone’s A Critic","author":"David Burn","date":"July 31, 2009","format":false,"excerpt":"Designer Henryk Zawi\u015blak uploaded his logo for Grzaniec to Concept Feedback, a new site that crowdsources peer feedback. About the logo above, Ovi Hentea, a peer, says, \"I say ditch the gradient on the text stroke. I also say simplify the logo overall, removing some of the detail lines and\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"grzaniec.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/07\/31\/grzaniec.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5699,"url":"https:\/\/www.adpulp.com\/investment_requ\/","url_meta":{"origin":37984,"position":1},"title":"Investment Requires Measurement, Regardless of the Field of Play","author":"David Burn","date":"September 18, 2008","format":false,"excerpt":"The quest for measurable data that confirms or denies the success of a campaign, particularly in the eyes of a cost sensitive client, is now coming to social media. Adweek is reporting that a new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22470,"url":"https:\/\/www.adpulp.com\/right-front-elliotts-eyes-media-advertising-mutate\/","url_meta":{"origin":37984,"position":2},"title":"Right In Front of Elliott’s Eyes, Media And Advertising Mutate","author":"David Burn","date":"December 21, 2014","format":false,"excerpt":"Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a \"Stuartism\" on hapless PR person\u2014 Stuart Elliott (@stuartenyt) December 19,\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2014\/12\/Elliott_NYT.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18177,"url":"https:\/\/www.adpulp.com\/drinking-super-bowl-cool-aid\/","url_meta":{"origin":37984,"position":3},"title":"Look Who’s Drinking The Super Bowl Cool Aid","author":"Peter Levitan","date":"February 6, 2013","format":false,"excerpt":"According to the deluge of positive, if not effervescent ink, about Sunday\u2019s Super Bowl TV commercials we are back in the good old days of TV advertising\u00a0and\u00a0the highly profitable broadcast advertising agency. It's a nice vision and one that the advertising industry gets to revisit and bask in once a\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"Super Bowl XLVIII","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2013\/02\/Super-Bowl-XLVIII-300x285.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":20039,"url":"https:\/\/www.adpulp.com\/customer-service-defines-your-brand-in-a-way-advertising-never-will\/","url_meta":{"origin":37984,"position":4},"title":"Customer Service Defines Your Brand In A Way Advertising Never Will","author":"David Burn","date":"July 19, 2013","format":false,"excerpt":"Impatient, are we? Not so much by nature, but by digital design. If something takes a few seconds to load, for instance, we act as if we are being cheated of precious time. The powerful multi-way communication channels we now rely on have also reset expectations. Emails can sit there\u2026","rel":"","context":"In "Industry Analysis"","block_context":{"text":"Industry Analysis","link":"https:\/\/www.adpulp.com\/category\/industry-analysis\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/07\/the-customer-is-always-wrong.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/07\/the-customer-is-always-wrong.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/07\/the-customer-is-always-wrong.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":9264,"url":"https:\/\/www.adpulp.com\/social-media-marketing-is-advertising-and-advertising-is-not-all-powerful\/","url_meta":{"origin":37984,"position":5},"title":"Social Media Marketing Is Advertising, And Advertising Is Not All Powerful","author":"David Burn","date":"March 22, 2011","format":false,"excerpt":"Diet Coke has surpassed Pepsi as the No. 2 most popular carbonated soft drink in the U.S. According to Fortune, the shift has nothing whatsoever to do with Pepsi's oft-reported investment in social media marketing. The entire category is down thanks to concerns about calories and the rise of bottled\u2026","rel":"","context":"In "Cause-Related Marketing"","block_context":{"text":"Cause-Related Marketing","link":"https:\/\/www.adpulp.com\/category\/cause-related-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/03\/Diet_Coke_Mentos.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37984"}],"version-history":[{"count":1,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37984\/revisions"}],"predecessor-version":[{"id":38909,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37984\/revisions\/38909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37988"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}