{"id":37989,"date":"2024-05-11T06:34:45","date_gmt":"2024-05-11T11:34:45","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37989"},"modified":"2024-05-11T06:34:45","modified_gmt":"2024-05-11T11:34:45","slug":"flying-high-on-liquid-i-v","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/","title":{"rendered":"Flying High on Liquid I.V."},"content":{"rendered":"<p>This week in advertising history, <a href=\"https:\/\/arstechnica.com\/gadgets\/2024\/05\/apple-apologizes-for-ad-that-crushes-the-sum-total-of-human-artistic-endeavor\/\">Apple apologized<\/a> for making <a href=\"https:\/\/youtu.be\/ntjkwIXWtrc?si=neyc5k3qeVGL2nvp\">an ad<\/a> that people did not like.<\/p>\n<p>In other news, Liquid I.V. worked with its creative agency of record, <a href=\"https:\/\/www.anomaly.com\/\">Anomaly<\/a>, to develop the new brand platform, \u201cTEAR POUR LIVE MORE,\u201d which highlights &#8220;the magic of extraordinary hydration.&#8221;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HdeBHr9tZYM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p dir=\"ltr\">The spot benefits greatly from its soundtrack\u2014the gospel song <a href=\"https:\/\/youtu.be\/pWxDU0y5Awk?si=WAHL9o4fY4y68wgr\">\u201cJOY (Unspeakable)\u201d<\/a> by Voices of Fire, featuring Pharrell Williams.<\/p>\n<blockquote>\n<div class=\"ujudUb\">Unspeakable speakable<br aria-hidden=\"true\" \/>The meaning&#8217;s unreachable<br aria-hidden=\"true\" \/>I&#8217;ll go where He leads me to<br aria-hidden=\"true\" \/>More synonyms, I&#8217;m gon need a few<\/div>\n<\/blockquote>\n<p><a href=\"https:\/\/www.liquid-iv.com\/\">Liquid I.V.<\/a> is an electrolyte drink mix brand that uses a proprietary system the company claims can send water and nutrients through the bloodstream faster than water alone.<\/p>\n<p>According to a product review on <a href=\"https:\/\/www.forbes.com\/health\/supplements\/liquid-iv-review\/\"><em>Forbes<\/em><\/a>, Unilever acquired Liquid I.V. in 2020. Its product line-up includes electrolyte drink mixes, probiotic kombucha drink mixes, immune support drink mixes, and energy drink mixes.<\/p>\n<p dir=\"ltr\">\u201cThe exciting position of being a creative pioneer in an untouched product category like powdered hydration paired with a client whose creative ambition has no limit is something super rare, precious, and exciting,\u201d said Jeremy Wirth, ECD at Anomaly LA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, \u201cTEAR POUR LIVE MORE,\u201d which highlights &#8220;the magic of extraordinary hydration.&#8221; The spot benefits greatly from its soundtrack\u2014the gospel song [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,194],"tags":[],"class_list":{"0":"post-37989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"category-food-and-beverage","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flying High on Liquid I.V. - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flying High on Liquid I.V. - Adpulp\" \/>\n<meta property=\"og:description\" content=\"This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, \u201cTEAR POUR LIVE MORE,\u201d which highlights &#8220;the magic of extraordinary hydration.&#8221; The spot benefits greatly from its soundtrack\u2014the gospel song [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-11T11:34:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/Notification_Center.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Flying High on Liquid I.V.\",\"datePublished\":\"2024-05-11T11:34:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/\"},\"wordCount\":202,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/Notification_Center.jpg\",\"articleSection\":[\"Featured Creative\",\"Food and Beverage\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/\",\"url\":\"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/\",\"name\":\"Flying High on Liquid I.V. - 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It&#8217;s Not Organic.","author":"David Burn","date":"March 17, 2008","format":false,"excerpt":"Brandweek has an upsetting piece on greenwashing. Seventh Generation, Method and other leading personal care and cleaning brands may soon face lawsuits if they don't remove the word \"organic\" from their labeling and marketing by Sept. 1. 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