{"id":37996,"date":"2024-05-21T19:23:38","date_gmt":"2024-05-22T00:23:38","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=37996"},"modified":"2024-05-22T08:19:22","modified_gmt":"2024-05-22T13:19:22","slug":"ad-chatter-season-5-episode-1-steve-harrison-talks-about-ad-legend-howard-gossage","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/ad-chatter-season-5-episode-1-steve-harrison-talks-about-ad-legend-howard-gossage\/","title":{"rendered":"Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage"},"content":{"rendered":"<p>We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, <a href=\"https:\/\/www.amazon.com\/Howard-Gossage-Show-advertising-manipulating\/dp\/0957151535\"><em>The Howard Gossage Show \u2013 and what it can teach you about advertising, fun, fame, and manipulating the media<\/em>.<\/a><\/p>\n<p><a href=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37997 size-large aligncenter\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_-724x1024.jpg 724w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_-212x300.jpg 212w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_-768x1086.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_.jpg 962w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/a><\/p>\n<p><iframe title=\"Spotify Embed: Ad Chatter Season 5, Episode 1: Steve Harrison talks about ad legend Howard Gossage\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4F1qjsG774hCWD7nbTFCe0?utm_source=oembed\"><\/iframe><\/p>\n<p>In this 29-minute podcast, Dan and Steve chat about:<\/p>\n<p>\u2022 What made Howard Gossage\u2019s work so unique<br \/>\n\u2022 How Howard became famous along with his clients<br \/>\n\u2022 What Howard would be doing today if he were still in advertising<\/p>\n<p>Hope you enjoy it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, The Howard Gossage Show \u2013 and what it can teach you about advertising, fun, fame, and manipulating the media. In this 29-minute podcast, Dan and Steve chat about: \u2022 What made Howard Gossage\u2019s work so [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":37997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-37996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/ad-chatter-season-5-episode-1-steve-harrison-talks-about-ad-legend-howard-gossage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage - Adpulp\" \/>\n<meta property=\"og:description\" content=\"We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, The Howard Gossage Show \u2013 and what it can teach you about advertising, fun, fame, and manipulating the media. 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Gossage was friends with Marshall\u2026","rel":"","context":"In &quot;Ad Legends&quot;","block_context":{"text":"Ad Legends","link":"https:\/\/www.adpulp.com\/category\/ad-legends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":6739,"url":"https:\/\/www.adpulp.com\/got_bs_to_sell\/","url_meta":{"origin":37996,"position":2},"title":"Got B.S. To Sell? Take It Elsewhere.","author":"David Burn","date":"May 18, 2009","format":false,"excerpt":"Steve Simpson of Goodby Silverstein & Partners is using Adweek to spread the Gospel of Howard. Howard Gossage is one of advertising's first postmodernists, one of its earliest greatest ironists and the original provocateur in a business that always claims to prize them, but never does, really. To the hippest,\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"firehouse.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/05\/18\/firehouse.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13201,"url":"https:\/\/www.adpulp.com\/help-the-howard-gossage-documentary-get-to-the-finish-line\/","url_meta":{"origin":37996,"position":3},"title":"Help The Howard Gossage Documentary Get To The Finish Line","author":"Dan Goldgeier","date":"October 24, 2011","format":false,"excerpt":"He wasn't very famous in his own time, but San Francisco adman Howard Luck Gossage has acheieved cult status. A compilation of his writing and other thoughts about him called The Book of Gossage is required reading for young creatives. Now, British filmmaker Ashley Pollak, Creative Director at Etio, is\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5145,"url":"https:\/\/www.adpulp.com\/roi\/","url_meta":{"origin":37996,"position":4},"title":"&#8220;The Conversation&#8221; Has Been Integral To Advertising For Decades","author":"David Burn","date":"April 30, 2008","format":false,"excerpt":"The ever-generous Tom Asacker sent me a serious looking hard bound book, The Ad Men and Women: A Biographical Dictionary of Advertising, edited by Edd Applegate. I finally cracked the tome and read the chapter on Howard Luck Gossage, written by academic Kim B. Rotzoll. Here is a passage I\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"The_Ad_Men.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2008\/04\/30\/The_Ad_Men.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11,"url":"https:\/\/www.adpulp.com\/his_job_is_to_s\/","url_meta":{"origin":37996,"position":5},"title":"His Job Is To Shed Light, Not To Master","author":"David Burn","date":"October 16, 2004","format":false,"excerpt":"Howard Luck Gossage was an inspiring man. A rogue gentleman who plied his trade in the City by the Bay. An academic who taught advertising at Penn State and wrote eloquently about the advertising business. A man who saw himself as a critic and reformer. A man of the people.\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2004\/10\/Book-of-Gossage.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2004\/10\/Book-of-Gossage.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2004\/10\/Book-of-Gossage.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=37996"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/37996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/37997"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=37996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=37996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=37996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}