{"id":38053,"date":"2024-07-31T11:14:34","date_gmt":"2024-07-31T16:14:34","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=38053"},"modified":"2024-07-31T11:14:34","modified_gmt":"2024-07-31T16:14:34","slug":"more-of-this-please-love-of-dogs-and-the-pure-joy-of-play","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/more-of-this-please-love-of-dogs-and-the-pure-joy-of-play\/","title":{"rendered":"More of This Please: Love of Dogs and the Pure Joy of Play"},"content":{"rendered":"<p>The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience.<\/p>\n<p>Two car companies\u2014Subaru and Hyundai\u2014have chosen to follow this path and the results are notable. Subaru reminds us that &#8220;Love begins with trust,&#8221; and Hyundai reminds us that &#8220;It&#8217;s okay&#8221; to say no to the grinding routine of competitive sports and follow your truest passions instead.<\/p>\n<p>Subaru has been making commercials featuring dogs for years, but this new spot is packed with emotion. I cried, and I encourage you to cry too.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FIsHWIzmQCU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>If the spot does not move you to test-drive a Subaru, perhaps it will move you to adopt a dog or cat from a local shelter.<\/p>\n<p>Hyundai comes to The Games with a spot that cuts across the grain. Any brand can tell us what&#8217;s needed to win gold, but it&#8217;s a story we&#8217;ve heard a million times. Hyundai wisely paints a different scene, one in which  children are stressed out by the routine of early morning practices and all the other obligations required of high-caliber athletes, including the constant pressure to win.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ahKPDg3AP_A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>In a world where many kids are over-scheduled and over-stimulated, it&#8217;s nice to focus on another idea\u2014play for the sake of play. Winning isn&#8217;t everything, but play is. When we&#8217;re playing, we&#8217;re not overthinking. Play is natural. We find a rhythm and get in a groove. We dance like no one&#8217;s watching.<\/p>\n<p>Speaking of spectators, TV ratings for the Paris Olympics are up <a href=\"https:\/\/www.npr.org\/2024\/07\/30\/nx-s1-5057170\/paris-olympics-tv-ratings-tokyo-games-nbc\">79 percent<\/a> over the Tokyo Games.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience. Two car companies\u2014Subaru and Hyundai\u2014have chosen to follow this path and the results are notable. Subaru reminds us that &#8220;Love begins with trust,&#8221; and Hyundai reminds us [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,127],"tags":[],"class_list":{"0":"post-38053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-account","8":"category-creative-review","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More of This Please: Love of Dogs and the Pure Joy of Play - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/more-of-this-please-love-of-dogs-and-the-pure-joy-of-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More of This Please: Love of Dogs and the Pure Joy of Play - Adpulp\" \/>\n<meta property=\"og:description\" content=\"The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience. 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The big picture was obvious: It meant a return to the automobile category for the agency that changed the ad\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"Garfinkel.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/Garfinkel.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/38053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=38053"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/38053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/38054"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=38053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=38053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=38053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}