Toxicity is at an all-time high, according to unnamed experts. There’s toxicity in the workplace, toxicity online, and toxicity in the air. Toxicity has even seeped into entire industries. <\/p>\n
As a result, Virgin Active<\/a>, a chain of health clubs in the U.K and beyond, is calling on people to rebel against the toxicity of the wellness industry<\/strong> in a new global campaign from Amsterdam-based agency We Are Pi<\/a>. <\/p>\n The new direction for the brand is not<\/em> timid. It’s playful, but Virgin Active ain’t playin’.<\/p>\n