{"id":38868,"date":"2024-11-23T11:35:14","date_gmt":"2024-11-23T17:35:14","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=38868"},"modified":"2024-11-24T16:11:07","modified_gmt":"2024-11-24T22:11:07","slug":"how-about-we-strengthen-the-ftcs-negative-option-rule","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/","title":{"rendered":"How About We Strengthen the FTC’s Negative Option Rule?"},"content":{"rendered":"

How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you.<\/p>\n

\"\"<\/p>\n

The FTC uses the phrase \u201cnegative option marketing\u201d broadly to refer to a category of commercial transactions in which sellers interpret a customer’s failure to take an affirmative action, either to reject an offer or cancel an agreement, as assent to be charged for goods or services.<\/p>\n

According to The National Law Review<\/a><\/em>, The Federal Trade Commission<\/a> has recently finalized amendments to the Negative Option Rule, which represents a significant overhaul of the regulatory framework governing how companies handle subscription services and automatic renewals. The original rule, established in 1973, was focused primarily on protecting consumers from deceptive practices in physical goods such as book and record clubs. However, with the rise of e-commerce, the need for more robust protections for online subscriptions has grown significantly. The FTC\u2019s amendments aim to address these issues and bring more transparency and fairness to this business model.<\/strong><\/p>\n

Naturally, companies that rely on subscription incomes\u2014and there are millions of them from Amazon to Apple on down\u2014don’t want to change. Thus, the Interactive Advertising Bureau (IAB), along with a coalition of leading trade associations, filed a lawsuit against the Federal Trade Commission<\/a> challenging its changes to rules governing subscription renewals. The suit asserts that the FTC failed to adhere to proper procedures, including conducting a comprehensive economic analysis.<\/p>\n

Lartease Tiffith, IAB\u2019s Executive Vice President for Public Policy, said, \u201cWhile IAB supports reasonable regulation, these new rules threaten a business model essential to companies of all sizes across various industries\u2014and to consumers. The FTC\u2019s rules could eliminate free trials and straightforward renewals, replacing them with cumbersome forms and legal jargon\u2013ultimately costing consumers both time and money,\u201d he added.<\/p>\n

IAB says it wants to save people time and money, but is IAB truly on the side of the customer, or “user” to use tech’s jargon? I’m a subscriber to multiple services and I want to opt in every time<\/em>. I’d also like to suggest that brands and their representatives have to be on the customer’s side, consistently and company-wide, or suffer <\/em>the consequences of a tainted reputation and diminished sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the […]<\/p>\n","protected":false},"author":3,"featured_media":38926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,111,12],"tags":[],"class_list":{"0":"post-38868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advocacy","8":"category-digital","9":"category-resistance","10":"entry"},"yoast_head":"\nHow About We Strengthen the FTC's Negative Option Rule? - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How About We Strengthen the FTC's Negative Option Rule? - Adpulp\" \/>\n<meta property=\"og:description\" content=\"How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-23T17:35:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-24T22:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"How About We Strengthen the FTC’s Negative Option Rule?\",\"datePublished\":\"2024-11-23T17:35:14+00:00\",\"dateModified\":\"2024-11-24T22:11:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/\"},\"wordCount\":416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg\",\"articleSection\":[\"Advocacy\",\"Digital\",\"Resistance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/\",\"url\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/\",\"name\":\"How About We Strengthen the FTC's Negative Option Rule? - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg\",\"datePublished\":\"2024-11-23T17:35:14+00:00\",\"dateModified\":\"2024-11-24T22:11:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg\",\"width\":900,\"height\":600,\"caption\":\"Photo by Tim Mossholder from Pexels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How About We Strengthen the FTC’s Negative Option Rule?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How About We Strengthen the FTC's Negative Option Rule? - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/","og_locale":"en_US","og_type":"article","og_title":"How About We Strengthen the FTC's Negative Option Rule? - Adpulp","og_description":"How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the […]","og_url":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/","og_site_name":"Adpulp","article_published_time":"2024-11-23T17:35:14+00:00","article_modified_time":"2024-11-24T22:11:07+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"How About We Strengthen the FTC’s Negative Option Rule?","datePublished":"2024-11-23T17:35:14+00:00","dateModified":"2024-11-24T22:11:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/"},"wordCount":416,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg","articleSection":["Advocacy","Digital","Resistance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/","url":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/","name":"How About We Strengthen the FTC's Negative Option Rule? - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg","datePublished":"2024-11-23T17:35:14+00:00","dateModified":"2024-11-24T22:11:07+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg","width":900,"height":600,"caption":"Photo by Tim Mossholder from Pexels"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/how-about-we-strengthen-the-ftcs-negative-option-rule\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"How About We Strengthen the FTC’s Negative Option Rule?"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2024\/11\/RENEW.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-a6U","jetpack-related-posts":[{"id":4742,"url":"https:\/\/www.adpulp.com\/rupe_in_switzer\/","url_meta":{"origin":38868,"position":0},"title":"Rupe In Switzerland, Now Wants To Keep Paid Subscribers","author":"David Burn","date":"January 25, 2008","format":false,"excerpt":"A couple weeks ago my subscription to the online version of The Wall Street Journal expired, then seamlessly auto-renewed. I don't like auto-renew and didn't know it was on. Add to this, the Journal's move to a free content model supported by ads, per Rupe, and I said to myself,\u2026","rel":"","context":"In "Media Trends"","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6016,"url":"https:\/\/www.adpulp.com\/swim_against_th\/","url_meta":{"origin":38868,"position":1},"title":"Swim Against The Tide At Your Own Peril","author":"David Burn","date":"December 3, 2008","format":false,"excerpt":"Clay Shirky was astounded by the throwback thinking he found in James Gleick's opinion piece on the long term value of publishing printed objects, a.k.a. books. Businesses don't survive in the long term because old people persist in old behaviors; they survive because young people renew old behaviors, and all\u2026","rel":"","context":"In "Change Agents"","block_context":{"text":"Change Agents","link":"https:\/\/www.adpulp.com\/category\/change-agents\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6719,"url":"https:\/\/www.adpulp.com\/never_trust_an\/","url_meta":{"origin":38868,"position":2},"title":"Never Trust An Informant","author":"David Burn","date":"May 13, 2009","format":false,"excerpt":"Edward Wasserman is Knight professor of journalism ethics at Washington and Lee University. Here's what he thinks about one of journalism's central dilemmas: I've long argued that news is best understood not as a consumer product, but as a professional service. People buy a paper or go to website not\u2026","rel":"","context":"In "Media Trends"","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9814,"url":"https:\/\/www.adpulp.com\/youre-meeting-with-a-sea-creature-now-is-a-great-line-even-though-it-overpromises\/","url_meta":{"origin":38868,"position":3},"title":"“You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)","author":"David Burn","date":"April 21, 2011","format":false,"excerpt":"Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. \"Cross the Bridge. Escape the Usual.\" is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head.\u2026","rel":"","context":"In "Sports Marketing"","block_context":{"text":"Sports Marketing","link":"https:\/\/www.adpulp.com\/category\/sports-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25736,"url":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/","url_meta":{"origin":38868,"position":4},"title":"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT","author":"David Burn","date":"January 12, 2018","format":false,"excerpt":"Product launches are such difficult affairs. When the new product is Kibu \u2014 One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. https:\/\/youtu.be\/p95_rB6WPc8 Typically, a rock band uses their music video to \"sell\"\u2026","rel":"","context":"In "Change Agents"","block_context":{"text":"Change Agents","link":"https:\/\/www.adpulp.com\/category\/change-agents\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_%E2%80%94_Kibu.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6459,"url":"https:\/\/www.adpulp.com\/it_feels_good_t\/","url_meta":{"origin":38868,"position":5},"title":"It Feels Good To Be Clean","author":"David Burn","date":"March 13, 2009","format":false,"excerpt":"Tide's Loads of Hope program is one of the best cause-related programs I've seen in a long time. Maybe ever. When Hurricane Katrina first hit New Orleans, thousands of families were left without basic comforts like clean clothes. In response, the Tide Loads of Hope mobile laundry program traveled to\u2026","rel":"","context":"In "Cause-Related Marketing"","block_context":{"text":"Cause-Related Marketing","link":"https:\/\/www.adpulp.com\/category\/cause-related-marketing\/"},"img":{"alt_text":"loadsofhope.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/03\/13\/loadsofhope.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/38868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=38868"}],"version-history":[{"count":10,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/38868\/revisions"}],"predecessor-version":[{"id":38963,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/38868\/revisions\/38963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/38926"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=38868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=38868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=38868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}