{"id":40095,"date":"2025-04-28T15:20:00","date_gmt":"2025-04-28T20:20:00","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40095"},"modified":"2025-04-28T15:20:00","modified_gmt":"2025-04-28T20:20:00","slug":"now-watching-quantum-marketing-with-raja-rajamannar","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/now-watching-quantum-marketing-with-raja-rajamannar\/","title":{"rendered":"Now Watching &#8220;Quantum Marketing with Raja Rajamannar&#8221;"},"content":{"rendered":"<p><em>Quantum Marketing with Raja Rajamannar <\/em>is a new Bloomberg Originals series hosted by Mastercard\u2019s Chief Marketing &amp; Communications Officer and author of <a href=\"https:\/\/bookshop.org\/p\/books\/quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrow-s-consumers-raja-rajamannar\/15530657?ean=9781400223954&amp;next=t\"><em>Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow\u2019s Consumers<\/em><\/a>.<\/p>\n<p>The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. <\/p>\n<p>In the episode &#8220;How Marketers are Trying to Read Your Mind,&#8221; Rajamannar chats with Pranav Yadav, CEO of <a href=\"https:\/\/www.neuro-insight.com\/\">Neuro-Insight<\/a>, about the marketing intelligence his company is gleaning from neuroscience. <\/span><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/H6WZAYJKiMo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Nuero-Insight created a proprietary skullcap that detects and then maps brain activation. The company uses it to help marketers understand which parts of the brain are lighting up when test subjects encounter a new idea, advertisement, or product.<\/p>\n<p>Yadav explains that &#8220;subconscious, long term memory creation is the biggest driver of behavior. And in our work, we&#8217;ve seen about an 86% correlation to predicting sales.&#8221;<\/p>\n<p>&#8220;Memories are neither an active nor an accurate repository of the past. Memories are guideposts to future behavior,&#8221; he adds.<\/p>\n<p>In another video from Bloomberg, &#8220;How AI Could Change the Advertising Business,&#8221; Rajamannar interviews Stephan Pretorius, chief technology officer of WPP.\u00a0Pretorius says, &#8220;Marketing is almost the last enterprise business function that hasn&#8217;t properly digitized or modernized.&#8221;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/a40YkQDSIrk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Pretorius also walks the viewer through WPP&#8217;s Open Platform, their AI-driven marketing operating system. One of its features is the ability to host an AI-generated focus group. &#8220;We take a human generated idea and test it against a synthetic focus group that&#8217;s been based on actual marketing and research data. So you get a quick response, but you can also then speak to this persona and say, &#8216;That&#8217;s cool. Um, what should the packaging be?&#8221;<\/p>\n<p>In another feature focused on the power of content marketing, &#8220;How Liquid Death Turned Advertising Around,&#8221; Rajamannar\u00a0 meets with Liquid Death Senior Vice President, Dan Murphy, one of the architects of the beverage company\u2019s irreverent comedic approach.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bfPYAmE4M6I?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Murphy says, &#8220;People don&#8217;t like marketing. That&#8217;s why we don&#8217;t make it. We make entertainment. We make comedy. We treat our marketing like a product and we want it to be great. We&#8217;re not competing with other brands in terms of our content. We&#8217;re competing with the internet.&#8221;<\/p>\n<p>He adds, &#8220;Oue &#8216;entertainment first&#8217; model is not unique. Red Bull and Monster did it before us, except their North Star, their lane, was action sports. For us, we&#8217;ve just taken that same notion of creating content that people would pay for, but giving it away for free&#8230;We&#8217;ve done that with comedy.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard\u2019s Chief Marketing &amp; Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow\u2019s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode &#8220;How [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[296,341,4,52,70,187,111,49,194,161,43],"tags":[],"class_list":{"0":"post-40095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agency-business","8":"category-artificial-intelligence","9":"category-brands","10":"category-change-agents","11":"category-content","12":"category-data","13":"category-digital","14":"category-economic-indicators","15":"category-food-and-beverage","16":"category-industry-analysis","17":"category-technology","18":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Now Watching &quot;Quantum Marketing with Raja Rajamannar&quot; - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/now-watching-quantum-marketing-with-raja-rajamannar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now Watching &quot;Quantum Marketing with Raja Rajamannar&quot; - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard\u2019s Chief Marketing &amp; Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow\u2019s Consumers. 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