{"id":40115,"date":"2025-05-17T16:03:23","date_gmt":"2025-05-17T21:03:23","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40115"},"modified":"2025-05-17T16:03:23","modified_gmt":"2025-05-17T21:03:23","slug":"zales-and-anomaly-court-stylish-zillennials-with-bling-filled-ads","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/zales-and-anomaly-court-stylish-zillennials-with-bling-filled-ads\/","title":{"rendered":"Zales and Anomaly Court Stylish Zillennials with Bling-Filled Ads"},"content":{"rendered":"<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Zale_Corporation\">Zales*<\/a> has launched a new campaign developed in partnership with <a href=\"https:\/\/www.anomaly.com\/contact\">Anomaly<\/a> in New York. The jewelry for sale at Zales today is featured prominently in the advertising.<\/p>\n<p>The campaign is not high concept, but it is fashionable, dramatic, and it&#8217;s also clearly advertising (where\u00a0 product and story are neatly intertwined).<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/h4lCey_XazI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The line \u201cOwn It\u201d punctuates the end of the film, and according to the brand it serves as a rallying cry for a new generation of jewelry lovers.<\/p>\n<p>Anomaly also helped Zales position and name a new product line, <a href=\"https:\/\/www.zales.com\/whimly\">Whimly<\/a>, featuring both fine and demi-fine metals, and a vibrant color palette. The new line is specifically designed to appeal to the brand\u2019s new focus on <a href=\"https:\/\/en.wikipedia.org\/wiki\/Zillennials\">Zillennials<\/a>.<\/p>\n<p><span id=\"m_-2816443659201168435m_6025643235681307871gmail-docs-internal-guid-87a6af33-7fff-e806-b18a-f22cd4b7e556\">\u201cI\u2019ve always personally loved jewelry and appreciated it as an opportunity for any individual to really express themselves,\u201d said <a href=\"https:\/\/t.yesware.com\/tt\/9ff16087edcf32f7ec5548a4d5031c13e7422d83\/6b480b6be1f5b72a85b7408bd5e6313f\/f5a2b7621b9888a69ea2ef7e710a0f5f\/www.linkedin.com\/in\/frankerodriguez\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/t.yesware.com\/tt\/9ff16087edcf32f7ec5548a4d5031c13e7422d83\/6b480b6be1f5b72a85b7408bd5e6313f\/f5a2b7621b9888a69ea2ef7e710a0f5f\/www.linkedin.com\/in\/frankerodriguez\/&amp;source=gmail&amp;ust=1747325581901000&amp;usg=AOvVaw2tYu-Lh_CerNxdXsqUShoM\">Franke Rodriguez<\/a>, CEO at Anomaly New York.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>*Zales was founded in 1924 in Wichita Falls, TX. In the early years of the company, the Zale brothers instituted a credit plan whereby customers could pay &#8220;a penny down and a dollar a week,&#8221; making it easier for the American worker to purchase jewelry.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zales* has launched a new campaign developed in partnership with Anomaly in New York. The jewelry for sale at Zales today is featured prominently in the advertising. The campaign is not high concept, but it is fashionable, dramatic, and it&#8217;s also clearly advertising (where\u00a0 product and story are neatly intertwined). The line \u201cOwn It\u201d punctuates [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,127,38,61],"tags":[],"class_list":{"0":"post-40115","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-creative-review","9":"category-lifestyle-marketing","10":"category-retail","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zales and Anomaly Court Stylish Zillennials with Bling-Filled Ads - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/zales-and-anomaly-court-stylish-zillennials-with-bling-filled-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zales and Anomaly Court Stylish Zillennials with Bling-Filled Ads - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Zales* has launched a new campaign developed in partnership with Anomaly in New York. The jewelry for sale at Zales today is featured prominently in the advertising. The campaign is not high concept, but it is fashionable, dramatic, and it&#8217;s also clearly advertising (where\u00a0 product and story are neatly intertwined). 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Therefore all progress depends on the unreasonable man.\" -George Bernard Shaw BusinessWeek is running a fascinating look at Anomaly, the NYC shop that seeks intellectual property agreements from its clients,\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37989,"url":"https:\/\/www.adpulp.com\/flying-high-on-liquid-i-v\/","url_meta":{"origin":40115,"position":2},"title":"Flying High on Liquid I.V.","author":"David Burn","date":"May 11, 2024","format":false,"excerpt":"This week in advertising history, Apple apologized for making an ad that people did not like. 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