{"id":40169,"date":"2025-06-13T12:17:06","date_gmt":"2025-06-13T17:17:06","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40169"},"modified":"2025-06-19T11:54:30","modified_gmt":"2025-06-19T16:54:30","slug":"no-humans-needed-machines-will-make-and-distribute-the-ads","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/no-humans-needed-machines-will-make-and-distribute-the-ads\/","title":{"rendered":"No Humans Needed: Machines Will Make and Distribute the Ads"},"content":{"rendered":"

Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation.<\/p>\n

According to two articles<\/a> in The Guardian<\/a><\/em>, <\/em>Facebook’s new AI-powered tools will autogenerate an entire ad campaign, including images, video, and text for customers. Zuck described the capability in a recent interview as \u201ca redefinition of the category of advertising. You don\u2019t need any creative, you don\u2019t need any targeting, you don\u2019t need any measurement, except to be able to read the results that we spit out.\u201d<\/p>\n

Zuck later clarified that the tools are mostly meant for small businesses that do not typically work with agencies.<\/p>\n

\u201cIn the future, if you were working with a creative agency to make creative, you\u2019ll probably keep doing that,\u201d he said at the Stripe conference. \u201cIf you aren\u2019t and you\u2019re just hacking something together and throwing it into Meta\u2019s ad system, well, now we\u2019re going to be able to come up with 4,000 different versions of your creative and just test them and figure out which one works best.\u201d<\/p>\n

Four thousand versions sounds like too many, but I’m not a machine. Maybe it’s the precise number of iterations required to get it right (and something far beyond human reach). Maybe.<\/p>\n

This might be a good time to remind the reader that Bob Hoffman’s May 3rd newsletter says<\/a>:<\/p>\n

If there’s anyone in the world who knows how pathetically weak, timid, and feckless the advertising industry has become it’s Mark Zuckerberg.<\/p>\n

Zuckerberg has bullied, conned, outsmarted, and intimidated the ad industry for over a decade. God only knows how much business he’s taken from these marketing geniuses — who don’t even have a hint of a strategy to defend their business. Today the ad industry is little more than the sales arm for Facebook and the rest of the adtech crime syndicate.<\/p><\/blockquote>\n

I love the righteous fight in Bob’s words and his challenge to think and act strategically in the face of radical change. I am also interested in what current practitioners believe and are saying. They’re more moderate in their assessments.<\/p>\n

Patrick Garvey, the co-founder of the independent agency We Are Pi,<\/a> said, \u201cIt\u2019s not the death of agencies. It\u2019s the death of outdated agency models.\u201d He is supportive of small businesses benefiting from the changes, but says Meta\u2019s approach to AI is akin to the \u201cfast food of advertising.”<\/p>\n

Another intelligent person, Penny Langenfeld of DoubleVerify,<\/a> told Campaign Asia:<\/a><\/em><\/p>\n

I don\u2019t believe Meta\u2019s AI tools will fully enable brands to bypass agencies. While AI can streamline ad creation and targeting, it still falls short in areas that require deep human insight like brand storytelling, nuanced audience understanding, and long-term strategic planning. These are core strengths agencies continue to bring to the table.<\/p><\/blockquote>\n

I believe Garvey and Langenfeld speak for countless professionals who, despite the obstacles, continue to do their best, producing the most ethical and effective work possible for clients in their care. Also, Facebook has been a massive part of the media landscape for two decades now. The way forward isn’t around (Facebook), it’s through.<\/p>\n

Automation, imitation, and iteration are real, and maybe the agency business needn’t be bothered about such things. Langenfeld reminds us that “brand storytelling, nuanced audience understanding, and long-term strategic planning” is still a great business and the core of what high-quality agencies offer.<\/p>\n

FB is going to do its AI dance, and smart, caring brand guardians will do theirs. These are parallel worlds under the wide banner of Advertising. Machine-made ad campaigns are a thing today, but not necessarily a thing for human ad makers to be particularly frightened of. On the other hand, leaders of SMBs who purchase these synthetic campaigns (meant to appeal to real people) may have plenty of reasons to bring their concerns forward in due time. Time and their return on investment will tell.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation. According to two articles in The Guardian, Facebook’s new AI-powered tools will autogenerate an entire […]<\/p>\n","protected":false},"author":3,"featured_media":40204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[296,341,121,27,119],"tags":[],"class_list":{"0":"post-40169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agency-business","8":"category-artificial-intelligence","9":"category-facebook","10":"category-media-trends","11":"category-social-media","12":"entry"},"yoast_head":"\nNo Humans Needed: Machines Will Make and Distribute the Ads - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/no-humans-needed-machines-will-make-and-distribute-the-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Humans Needed: Machines Will Make and Distribute the Ads - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Meta is an advertising-fueled juggernaut. 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Here's another one: Facebook's revenue is somewhere in the half a billion range, whereas\u2026","rel":"","context":"In "Facebook"","block_context":{"text":"Facebook","link":"https:\/\/www.adpulp.com\/category\/facebook\/"},"img":{"alt_text":"dontlike.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/05\/04\/dontlike.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8351,"url":"https:\/\/www.adpulp.com\/what_were_watch\/","url_meta":{"origin":40169,"position":1},"title":"What We’re Watching: Harvard Geeks On The Big Screen","author":"David Burn","date":"October 3, 2010","format":false,"excerpt":"Darby and I went to see The Social Network this afternoon. It's a well made film thanks to efforts of screenwriter Aaron Sorkin (\"The West Wing\") and director David Fincher (\"Fight Club,\" \"The Curious Case of Benjamin Button\"). Harvard Law professor Lawrence Lessig, writing in The New Republic, says, \"As\u2026","rel":"","context":"In "Facebook"","block_context":{"text":"Facebook","link":"https:\/\/www.adpulp.com\/category\/facebook\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36281,"url":"https:\/\/www.adpulp.com\/in-fight-to-diminish-apple-facebook-runs-attack-ads-creates-new-microsite\/","url_meta":{"origin":40169,"position":2},"title":"In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite","author":"David Burn","date":"December 22, 2020","format":false,"excerpt":"Facebook versus Apple. The battle of the tech titans is on. According to Facebook, \"Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet.\" Here's the interpretation of\u2026","rel":"","context":"In "Advocacy"","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/How_Apples_iOS_14_Update_Limits_Your_Advertising_Efforts___Facebook_for_Business.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/How_Apples_iOS_14_Update_Limits_Your_Advertising_Efforts___Facebook_for_Business.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/How_Apples_iOS_14_Update_Limits_Your_Advertising_Efforts___Facebook_for_Business.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/How_Apples_iOS_14_Update_Limits_Your_Advertising_Efforts___Facebook_for_Business.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":6018,"url":"https:\/\/www.adpulp.com\/yet_another_fac_21\/","url_meta":{"origin":40169,"position":3},"title":"Yet Another Facebook Story: Republican Army Crashes The Wrong Party","author":"David Burn","date":"December 4, 2008","format":false,"excerpt":"Facebook is no good. Need proof? Just read this lurid copy from across the pond. Gatecrashers turned a schoolgirl\u2019s 16th birthday party into a riot \u2013 after she advertised it on the Facebook website. Georgina Hobday\u2019s \u00a31million town house was ransacked by yobs. Among the trouble-makers were a 20-strong gang\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.adpulp.com\/yet_another_fac_21\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37320,"url":"https:\/\/www.adpulp.com\/meta-is-working-on-it\/","url_meta":{"origin":40169,"position":4},"title":"Meta Is Working On It","author":"David Burn","date":"November 9, 2021","format":false,"excerpt":"Most of us know what we want from Facebook. Family updates and sensational fake news! No, what we want is reform from within and regulation from the federal government. Have we properly considered what the company that owns Facebook wants? The company that owns Facebook wants \"updated internet regulations to\u2026","rel":"","context":"In "Facebook"","block_context":{"text":"Facebook","link":"https:\/\/www.adpulp.com\/category\/facebook\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/11\/Breaking_down_the_metaverse_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/11\/Breaking_down_the_metaverse_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/11\/Breaking_down_the_metaverse_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/11\/Breaking_down_the_metaverse_-_YouTube.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/11\/Breaking_down_the_metaverse_-_YouTube.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":8395,"url":"https:\/\/www.adpulp.com\/yet_another_fac_40\/","url_meta":{"origin":40169,"position":5},"title":"Yet Another Facebook Story: Zuck Likes Microsoft For Search (Harvard\/Stanford Rivalry Plays Out In Real Time)","author":"David Burn","date":"October 14, 2010","format":false,"excerpt":"Microsoft's 2007 investment in Facebook is paying off. The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one's Facebook friends into Bing search results. Watch live streaming video from facebookinnovations at livestream.com According to Ad Age, the move will help Bing further differentiate\u2026","rel":"","context":"In "Facebook"","block_context":{"text":"Facebook","link":"https:\/\/www.adpulp.com\/category\/facebook\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=40169"}],"version-history":[{"count":10,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40169\/revisions"}],"predecessor-version":[{"id":40185,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40169\/revisions\/40185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/40204"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=40169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=40169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=40169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}