{"id":40208,"date":"2025-07-16T10:25:15","date_gmt":"2025-07-16T15:25:15","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40208"},"modified":"2025-07-16T10:25:15","modified_gmt":"2025-07-16T15:25:15","slug":"apple-can-help-you-be-ostentatiously-mediocre-and-succeed","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/apple-can-help-you-be-ostentatiously-mediocre-and-succeed\/","title":{"rendered":"Apple Can Help You &#8220;Be Ostentatiously Mediocre And Succeed&#8221;"},"content":{"rendered":"<p>Navigating the demands of office work in The Age of AI presents new challenges for today&#8217;s thought workers. If you are not careful to constantly upgrade skills, colleagues who have, may lap you in the perpetual race to impress the boss and keep your job.<\/p>\n<p>Vinsom Cunningham, author of a new novel and staff writer at <a href=\"https:\/\/www.newyorker.com\/culture\/critics-notebook\/what-do-commercials-about-ai-really-promise\"><em>The New Yorker<\/em><\/a>, recently wrote a piece of advertising criticism that reminded me how Apple Intelligence offers to aid today&#8217;s thought workers, be they crafty and ambitious or distracted and treading water.<\/p>\n<p>Writing about &#8220;Lance&#8221;\u2014a character in Apple&#8217;s ad campaign for its AI product\u2014Cunningham wonders,\u00a0 <strong>&#8220;Maybe Lance is evidence of progress: be ostentatiously mediocre, even forget how to read\u2014who needs it?!\u2014and succeed.&#8221;<\/strong><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BK8bnkcT0Ng?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The two other spots in the campaign purport to help you &#8220;write smarter&#8221; and &#8220;change your tone.&#8221; In other words, if you want to make better emails, give up <em>your<\/em> voice and adopt an AI-assisted voice that is more even-keeled, thoughtful, patient, compassionate, or whatever else suits the need and your fancy.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3m0MoYKwVTM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/deNzYrTvqCs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&#8220;Warren&#8221; uses Apple Intelligence to kiss up to the boss. It would be laughable if it were not also so utterly necessary. &#8220;Dale&#8221; uses Apple Intelligence to turn his hostile emotions about someone in the office eating his pudding\u2014IT WAS MY PUDDING\u2014into softer, simpler &#8220;beautiful words&#8221; that inspire compassion.<\/p>\n<p>It&#8217;s easy to poke fun, but needing to catch up quickly <em>and<\/em> write smarter emails are legitimate workplace challenges. Also, workers are asking how AI can assist them, and here we have Apple&#8217;s answer to that. With Apple&#8217;s help, you can appear to be better at work than you are. This is not &#8220;fake it &#8217;til you make it,&#8221; this is fake it forever.<\/p>\n<p><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">There are some bright spots. I like the choice of music, <a href=\"https:\/\/www.youtube.com\/watch?v=cq0u268gLXY\">&#8220;Genius&#8221;<\/a> by Krizz Kalik. The casting, set design, and acting are also well-conceived and executed.\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navigating the demands of office work in The Age of AI presents new challenges for today&#8217;s thought workers. If you are not careful to constantly upgrade skills, colleagues who have, may lap you in the perpetual race to impress the boss and keep your job. Vinsom Cunningham, author of a new novel and staff writer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[341,127,12,43],"tags":[],"class_list":{"0":"post-40208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"category-creative-review","9":"category-resistance","10":"category-technology","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Can Help You &quot;Be Ostentatiously Mediocre And Succeed&quot; - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/apple-can-help-you-be-ostentatiously-mediocre-and-succeed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Can Help You &quot;Be Ostentatiously Mediocre And Succeed&quot; - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Navigating the demands of office work in The Age of AI presents new challenges for today&#8217;s thought workers. 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Droga replies, \"Not piss a lot of people off...No, I don't know, I've always been restless and curious. 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