{"id":40232,"date":"2025-10-02T11:53:20","date_gmt":"2025-10-02T16:53:20","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40232"},"modified":"2025-10-02T11:53:20","modified_gmt":"2025-10-02T16:53:20","slug":"hoka-helps-endurance-runners-find-shelter-from-the-storm","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/hoka-helps-endurance-runners-find-shelter-from-the-storm\/","title":{"rendered":"HOKA Helps Endurance Runners Find &#8220;Shelter from the Storm&#8221;"},"content":{"rendered":"<p style=\"text-align: center;\"><em>&#8220;Well, I\u2019m livin\u2019 in a foreign country but I\u2019m bound to cross the line<br \/>\nBeauty walks a razor\u2019s edge, someday I\u2019ll make it mine&#8230;&#8221; -Bob Dylan<\/em><\/p>\n<p>&#8220;Shelter from the Storm,&#8221; is one of Bob Dylan&#8217;s best songs on his brilliant 1975 album, <em>Blood on the Tracks<\/em>. It&#8217;s also the new soundtrack for endurance runners in the <a href=\"https:\/\/www.hoka.com\/en\/us\/\">HOKA<\/a> camp\u2014runners who participate in ultramarathons, which are longer than 26.2 miles and often take place in mountains, deserts, and jungles.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sMMUQXrhjgo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u201cAs a brand driven by the joy of progress, we recognize the role community plays in the long road athletes\u2019 take to achieve greatness. \u2018Together We Fly Higher\u2019 is about just that &#8211; celebrating the journey and those who got you there.\u201d said Erika Gabrielli, Vice President of Global Marketing at HOKA.<\/p>\n<p>The work was developed in partnership with its creative agency of record, Anomaly in Los Angeles. The new global campaign will stay true to HOKA\u2019s core brand values as a human-first performance brand, reinforcing the brand\u2019s commitment to inspiring, connection and bringing people together, while also motivating individuals to take bold leaps toward personal progress.<\/p>\n<p>Bob Dylan\u2019s \u201cShelter from the Storm\u201d is at the center of the campaign. Josh Fell, partner and CCO at Anomaly LA, said, &#8220;Bob Dylan saw the spot and liked it which is pretty much the only award we&#8217;ve ever cared about. A Bobby.\u201d<\/p>\n<p>In certain places, <a href=\"https:\/\/www.bobdylan.com\/songs\/shelter-storm\/\">the song&#8217;s lyrics<\/a> <em>do<\/em> lend themselves to this sort of treatment by the brand.<\/p>\n<p style=\"text-align: center;\">&#8220;I was burned out from exhaustion, buried in the hail<br \/>\nPoisoned in the bushes an\u2019 blown out on the trail&#8230;&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Well, I\u2019m livin\u2019 in a foreign country but I\u2019m bound to cross the line Beauty walks a razor\u2019s edge, someday I\u2019ll make it mine&#8230;&#8221; -Bob Dylan &#8220;Shelter from the Storm,&#8221; is one of Bob Dylan&#8217;s best songs on his brilliant 1975 album, Blood on the Tracks. It&#8217;s also the new soundtrack for endurance runners in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,38,96],"tags":[],"class_list":{"0":"post-40232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"category-lifestyle-marketing","9":"category-sports-marketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOKA Helps Endurance Runners Find &quot;Shelter from the Storm&quot; - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/hoka-helps-endurance-runners-find-shelter-from-the-storm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOKA Helps Endurance Runners Find &quot;Shelter from the Storm&quot; - Adpulp\" \/>\n<meta property=\"og:description\" content=\"&#8220;Well, I\u2019m livin\u2019 in a foreign country but I\u2019m bound to cross the line Beauty walks a razor\u2019s edge, someday I\u2019ll make it mine&#8230;&#8221; -Bob Dylan &#8220;Shelter from the Storm,&#8221; is one of Bob Dylan&#8217;s best songs on his brilliant 1975 album, Blood on the Tracks. 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But one that Rupe willfully broke at Cannes. According to Brian Morrissey of Adweek, Rupe dismissed the online service as little more than \"a directory.\" He said the attention lavished on Facebook\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"cannes_murdoch.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2008\/06\/20\/cannes_murdoch.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2469,"url":"https:\/\/www.adpulp.com\/shelter_from_th\/","url_meta":{"origin":40232,"position":3},"title":"Shelter From The Storm","author":"David Burn","date":"April 18, 2006","format":false,"excerpt":"Last night, MSNBC aired a debate among mayoral candidates from New Orleans. What would have normally been a regional broadcast went national, as the Crescent City's future hangs in the balance. 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In the below August 4 letter, the band's lawyers charge\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12283,"url":"https:\/\/www.adpulp.com\/new-balance-wants-you-to-cover-both-feet-with-a-minimalist-shell\/","url_meta":{"origin":40232,"position":5},"title":"New Balance Wants You To Cover Both Feet With A Minimalist Shell","author":"David Burn","date":"September 6, 2011","format":false,"excerpt":"According to Ad Age, athletic shoe brands are starting to put major marketing dollars behind lightweight or minimalist running styles this year. The 2009 book, Born to Run, which followed a tribe of distance runners in Mexico who run in flat, homemade sandals, is credited with bringing the category in\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/iy-UDjaG9k0\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=40232"}],"version-history":[{"count":10,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40232\/revisions"}],"predecessor-version":[{"id":40372,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40232\/revisions\/40372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/40373"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=40232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=40232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=40232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}