{"id":40265,"date":"2025-08-11T12:36:34","date_gmt":"2025-08-11T17:36:34","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40265"},"modified":"2025-08-11T12:36:34","modified_gmt":"2025-08-11T17:36:34","slug":"holding-companies-are-struggling-to-hold-their-value","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/","title":{"rendered":"Holding Companies Are Struggling to Hold Their Value"},"content":{"rendered":"<p>Omnicom and WPP are clearing regulatory hurdles and preparing to merge. Both holding companies are also struggling in today&#8217;s tumultuous economic environment. WPP reported a 71% slump in profits for the first half of its financial year. For its part, Omnicom saw its revenue inch up by 4.2 percent in the second quarter, but its net income fall by 21.5 percent compared to Q2 2024.<\/p>\n<p>\u201cI have never seen a more volatile market,\u201d WPP CEO Mark Read told <a href=\"https:\/\/www.theguardian.com\/business\/2025\/aug\/07\/wpp-profits-advertising-spending-trump-tariffs\"><em>The Guardian<\/em><\/a>. \u201cI think a lot of clients are distracted by the macro, tariffs, figuring out what to do.\u201d Read, who announced his retirement from WPP in June, took over in 2018 when Sir Martin Sorrell stepped down.<\/p>\n<p>Read merged agencies and sold off some business units, which helped cut net debt. However, shares in the business have fallen by two-thirds during his tenure. According to <a href=\"https:\/\/www.thetimes.com\/business-money\/companies\/article\/how-mark-read-failed-to-steady-the-ship-at-wpp-7lwmzwl7p#:~:text=Like%20its%20global%20peers%2C%20WPP,as%20a%20\u201cgood%20leaver\u201d.&amp;text=WPP%2C%20Publicis%20or%20Omnicom%2DIPG,the%20best%20buy%20in%20adland?\"><em>The Times of London<\/em><\/a>, the challenges facing WPP are great, as it grapples with high-profile account losses, a macroeconomic slowdown, and the upheaval caused by the rise of artificial intelligence.<\/p>\n<p>Analysts at the investment bank UBS say that WPP\u2019s increased weighting towards creative work, which they estimate accounts for about 45 per cent of WPP\u2019s revenue, has put them at a relative disadvantage. Let&#8217;s linger on this for a minute. The investment bankers seem to believe that the core of WPP&#8217;s offering isn&#8217;t where the money is.<\/p>\n<p>Meanwhile WPP has been busy embedding AI into its processes, pledging to spend \u00a3300 million this year on <a href=\"https:\/\/www.wpp.com\/en-us\/open\">WPP Open<\/a>, its AI-driven operating system. Open was created by WPP&#8217;s AI technology company Satalia to &#8220;bring together the world&#8217;s most diverse dataset across media, performance, client, and industry insights.&#8221;<\/p>\n<p>Furthermore, WPP claims that <a href=\"https:\/\/youtu.be\/EeNqOFswDWo?si=sQ_9bn_DBYFPUO8b\">Open will<\/a> &#8220;transform marketing with unparalleled levels of efficiency, creativity, and growth.&#8221; It sounds impressive. Analysts, however, say that any returns to be gleaned from the group\u2019s use of AI are unclear at this time.<\/p>\n<p>WPP&#8217;s incoming CEO, Cindy Rose, is leaving Microsoft to join WPP in September. Will her background in tech be helpful to WPP at this time? Forrester analyst Jay Pattisall told <a href=\"https:\/\/digiday.com\/media-buying\/wpp-has-its-next-ceo-but-what-do-clients-make-of-the-heir-apparent\/\"><em>Digiday<\/em><\/a>, \u201cIt\u2019s important for WPP and Cindy Rose to remember that fundamentally, WPP is not a software company. It is a services company that leverages software for value in combination with its services.\u201d<\/p>\n<p>It seems like every company under the sun &#8220;leverages software for value.&#8221; I wonder if the heads of WPP and Omnicom ought to listen carefully to the stock analysts and management consultants (who want to see even more value from the leveraged software). It might be smart to look elsewhere for answers. It might help to ask different questions and focus on the fundamentals of the business.<\/p>\n<p>Here&#8217;s a question&#8230;can you truly automate and optimize your way to success in the advertising industry? Or, do you need an earthier, messier, more natural process\u2014one that elevates bright new ideas from the gifted creative people who already work for you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omnicom and WPP are clearing regulatory hurdles and preparing to merge. Both holding companies are also struggling in today&#8217;s tumultuous economic environment. WPP reported a 71% slump in profits for the first half of its financial year. For its part, Omnicom saw its revenue inch up by 4.2 percent in the second quarter, but its [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[296,49,161],"tags":[],"class_list":{"0":"post-40265","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agency-business","8":"category-economic-indicators","9":"category-industry-analysis","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holding Companies Are Struggling to Hold Their Value - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holding Companies Are Struggling to Hold Their Value - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Omnicom and WPP are clearing regulatory hurdles and preparing to merge. Both holding companies are also struggling in today&#8217;s tumultuous economic environment. WPP reported a 71% slump in profits for the first half of its financial year. For its part, Omnicom saw its revenue inch up by 4.2 percent in the second quarter, but its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-11T17:36:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/08\/WPP_Open__transforming_creative_collaboration_with_AI_-_YouTube.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1163\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Holding Companies Are Struggling to Hold Their Value\",\"datePublished\":\"2025-08-11T17:36:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/\"},\"wordCount\":504,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/08\/WPP_Open__transforming_creative_collaboration_with_AI_-_YouTube.jpg\",\"articleSection\":[\"Agency Business\",\"Economic Indicators\",\"Industry Analysis\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/\",\"url\":\"https:\/\/www.adpulp.com\/holding-companies-are-struggling-to-hold-their-value\/\",\"name\":\"Holding Companies Are Struggling to Hold Their Value - 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Then a new day dawns and you're out the door just like that, left to wonder what happened and what's\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/12\/WPP-lets-3500-go.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/12\/WPP-lets-3500-go.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/12\/WPP-lets-3500-go.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/12\/WPP-lets-3500-go.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/12\/WPP-lets-3500-go.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/12\/WPP-lets-3500-go.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":4744,"url":"https:\/\/www.adpulp.com\/oh_snap_1\/","url_meta":{"origin":40265,"position":2},"title":"Oh Snap!","author":"David Burn","date":"January 26, 2008","format":false,"excerpt":"According to Ad Age, WPP Chief Martin Sorrell, isn't impressed by Puclicis' deft use of the press to forward its agenda. When Sorrell, in Davos for the World Economic Forum, was asked by a Reuters reporter about WPP's \"esteemed rival Publicis\" and its deal with Google, he interrupted to say,\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15166,"url":"https:\/\/www.adpulp.com\/the-economy-isnt-hurting-wpp-far-from-it\/","url_meta":{"origin":40265,"position":3},"title":"The Economy Isn&#8217;t Hurting WPP, Far From It","author":"David Burn","date":"March 3, 2012","format":false,"excerpt":"WPP, the world's largest marketing services company, earned record profits of more than $1.45 billion for 2011, up a whopping 43% from the year prior year. According to Ad Age, income at WPP was up was up 11.4% year-over-year to $16.05 billion. I'd like to ask that you pause, like\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2012\/03\/wpp.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12854,"url":"https:\/\/www.adpulp.com\/its-amusing-that-jimmy-smith-switched-holding-companies-for-his-new-venture\/","url_meta":{"origin":40265,"position":4},"title":"It&#8217;s Amusing That Jimmy Smith Switched Holding Companies For His New Venture","author":"Dan Goldgeier","date":"October 4, 2011","format":false,"excerpt":"Veteran TBWA\/Chiat\/Day Creative Director Jimmy Smith has decided to form a new venture called Amusement Park Entertainment. And while that's news by itself, what's more interesting is that he's decided to have IPG as his backer, not Omnicom, the parent company of TBWA. He's also spent time at BBDO (also\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/10\/Jimmy_Smith_10-3-11-300x200.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5988,"url":"https:\/\/www.adpulp.com\/dusting_off_the\/","url_meta":{"origin":40265,"position":5},"title":"Dusting Off The Crystal Ball","author":"Dan Goldgeier","date":"November 25, 2008","format":false,"excerpt":"Apropos of nothing, I'm just going to make a prediction here. In 2009, WPP, IPG, and Omnicom will each merge 2 of their major agency groups to save costs. For example, you may see Y&R merge with O&M, BBDO and Chiat\/Day merge, and McCann merge with Lowe or Deutsch or\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=40265"}],"version-history":[{"count":10,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40265\/revisions"}],"predecessor-version":[{"id":40279,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40265\/revisions\/40279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/40266"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=40265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=40265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=40265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}