{"id":40280,"date":"2025-08-26T12:33:53","date_gmt":"2025-08-26T17:33:53","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40280"},"modified":"2025-09-04T11:24:40","modified_gmt":"2025-09-04T16:24:40","slug":"the-retro-double-play-coors-banquet-and-chilis","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/the-retro-double-play-coors-banquet-and-chilis\/","title":{"rendered":"The Retro Double Play: Coors Banquet and Chili&#8217;s"},"content":{"rendered":"<p>Did you know that Coors Banquet is the new PBR and Chili&#8217;s is once again packing the house?<\/p>\n<p>According to Alyssa Lynner, Senior Marketing Manager at Coors, <a href=\"https:\/\/www.molsoncoorsblog.com\/coors-banquet-lda-gen-z-2025\">Banquet has been on a roll<\/a> for years.\u00a0\u201cWe have three straight years of momentum, with 13 consecutive quarters of dollar share growth and in 2024 volume growth in every single region,\u201d says Lynner.<\/p>\n<p>What&#8217;s driving this interest and marketplace growth? Brewed exclusively in Golden, Colorado, Coors Banquet is authentically western and <a href=\"https:\/\/www.molsoncoorsblog.com\/coors-banquet-2023-trends\" target=\"_blank\" rel=\"noreferrer noopener\">cowboy culture<\/a> is <a href=\"https:\/\/www.vogue.com\/article\/cowboy-travel-trend#:~:text=Beyonc\u00e9's%20Grammy%2Dwinning%20Cowboy%20Carter,of%20that%20and%20then%20some.\">big<\/a> right now.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/pr-hCfOt_lQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2>Chili&#8217;s Rising<\/h2>\n<p>Texas-born and -based Chili&#8217;s is also experiencing a powerful resurgence. According to reporting from Paula Forbes of <a href=\"https:\/\/www.texasmonthly.com\/food\/chilis-chain-restaurant-comeback\/\"><em>Texas Monthly<\/em><\/a><em>, <\/em>the restaurant chain famous for its &#8220;Southwest-inspired American favorites\u201d is enjoying a new and faithful customer base in Gen Z.<\/p>\n<p>Chili&#8217;s recent success is linked to an effective use of TikTok and the platform&#8217;s #cheesepull challenge. Chili&#8217;s picked up on an organic digital trend and fit its own hot mozzarella into the picture. Chili\u2019s now partners with content creators to make new challenge videos as well as mukbangs (a style of food video that originated in South Korea).<\/p>\n<p>Chili&#8217;s has also narrowed its menu and is squarley focused on providing value to its customers\u2014something it shouts out in this recent commercial.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F-u4nheF5W4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Like Coors Banquet, Chili&#8217;s is currently benefiting from (and adding to) the cowboy core trend. The brand is also wisely invested in partnerships, sponsorships, lifestyle content, and immersive brand experiences.<\/p>\n<p>Earlier this summer, Chili&#8217;s partnered with Austin-based Tecovas to make <a href=\"https:\/\/www.tecovas.com\/story\/tecovas-x-chilis\">&#8220;Booth Boots&#8221;<\/a> out of the leather used for the restaurant\u2019s booths. Chili\u2019s also sponsors a NASCAR vehicle. <span class=\"oXzekf\" data-huuid=\"5015928003588822165\">As part of the multi-race deal, they are sponsoring driver Justin Haley&#8217;s No. 7 Chevrolet. <\/span><\/p>\n<p>In addition, Chili&#8217;s built a retro-themed location in <a href=\"https:\/\/youtu.be\/_vut_R7J7XE?si=BR8TR3B_5BD28wmi\">Scranton, Pennsylvania<\/a>, to look just like the one featured in the sitcom <em>The Office<\/em>. <em>And<\/em> it made <a href=\"https:\/\/youtu.be\/DKCeoOLf4sM?si=M9SDJ1W6cahdb5bK\">a fifteen-minute Lifetime movie<\/a> starring Taye Diggs and Maria Menounos titled <em>I\u2019ll Be Home for National Margarita Day<\/em>. This brand knows its audience and knows how to have fun.<\/p>\n<p><em>Menu note: It looks like <a href=\"https:\/\/www.chilis.com\/cocktails-and-bar-drinks\">Chili&#8217;s serves Coors Light<\/a>, but not Banquet.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that Coors Banquet is the new PBR and Chili&#8217;s is once again packing the house? According to Alyssa Lynner, Senior Marketing Manager at Coors, Banquet has been on a roll for years.\u00a0\u201cWe have three straight years of momentum, with 13 consecutive quarters of dollar share growth and in 2024 volume growth in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,70,56,127,194,38,359,119,324],"tags":[],"class_list":{"0":"post-40280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-content","9":"category-experiential","10":"category-creative-review","11":"category-food-and-beverage","12":"category-lifestyle-marketing","13":"category-packaged-goods","14":"category-social-media","15":"category-tea-for-texas","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Retro Double Play: Coors Banquet and Chili&#039;s - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/the-retro-double-play-coors-banquet-and-chilis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Retro Double Play: Coors Banquet and Chili&#039;s - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Did you know that Coors Banquet is the new PBR and Chili&#8217;s is once again packing the house? 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Askew helped shift the brewery's advertising from quaint spots featuring Pete Coors \"somewhere near Golden\" to quick cut music video-style spots starring the Coors Light twins. According to USA TODAY, the concept got its start when\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"Coors_red.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/Coors_red.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":30702,"url":"https:\/\/www.adpulp.com\/thanks-to-leo-burnett-coors-light-is-now-made-to-chill\/","url_meta":{"origin":40280,"position":4},"title":"Thanks to Leo Burnett, Coors Light Is Now &#8220;Made To Chill&#8221;","author":"David Burn","date":"August 1, 2019","format":false,"excerpt":"Coors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. 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