{"id":40348,"date":"2025-09-21T12:19:15","date_gmt":"2025-09-21T17:19:15","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40348"},"modified":"2025-09-21T12:24:12","modified_gmt":"2025-09-21T17:24:12","slug":"hacking-the-human-mind-tackles-behavioral-science-in-an-engaging-way","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/hacking-the-human-mind-tackles-behavioral-science-in-an-engaging-way\/","title":{"rendered":"Hacking The Human Mind<\/i> Tackles Behavioral Science In An Engaging Way"},"content":{"rendered":"

While it\u2019s easy to dissect the art that goes into advertising and branding, the science that\u2019s behind what we buy, and why we buy it, can remain a bit of a mystery. But Richard Shotton and MichaelAaron Flicker tackle much of the psychology behind our spending habits in Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World\u2019s Best Brands.<\/i><\/a><\/p>\n

\"Hacking<\/a><\/p>\n

These brands are big and familiar in most cases: Pringles. Dyson. Facebook. Red Bull. Perhaps you\u2019re familiar with the origin stories behind these brands, as well as some of their more notable marketing efforts. But Shotton and Flicker go deeper: They bring the science, pointing to many behavior science phenomena that boosted these brands, demonstrating their appeal and why they endure. They quote many, many research studies to back up the concepts behind what they deem as key to each brand\u2019s success. <\/p>\n

The result is a book that made me say, \u201cOh yeah, that makes sense,\u201d on nearly every page. It\u2019s not entirely certain that the marketers behind these brands deliberately used the behavioral science that Shotten and Flicker point to in each case. But nevertheless, there\u2019s a lot of interesting research data and lessons any brand can apply to itself.<\/p>\n

Hacking the Human Mind<\/i>, above all else, is an easy and engaging read. Whether you\u2019re a creative, a brand manager, or an entrepreneur setting out to bring the future with an innovative idea, you\u2019ll get a lot out of this book.<\/p>\n

Special thanks to Fortier PR for providing me with a review copy.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

While it\u2019s easy to dissect the art that goes into advertising and branding, the science that\u2019s behind what we buy, and why we buy it, can remain a bit of a mystery. But Richard Shotton and MichaelAaron Flicker tackle much of the psychology behind our spending habits in Hacking The Human Mind: The Behavioral Science […]<\/p>\n","protected":false},"author":4,"featured_media":40349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-40348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"entry"},"yoast_head":"\nHacking The Human Mind Tackles Behavioral Science In An Engaging Way - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/hacking-the-human-mind-tackles-behavioral-science-in-an-engaging-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hacking The Human Mind Tackles Behavioral Science In An Engaging Way - Adpulp\" \/>\n<meta property=\"og:description\" content=\"While it\u2019s easy to dissect the art that goes into advertising and branding, the science that\u2019s behind what we buy, and why we buy it, can remain a bit of a mystery. 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That may have been the most promising moment of SXSW Interactive. 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John Wanamaker opened and operated the first department store in Philadelphia.\u2026","rel":"","context":"In "Digital"","block_context":{"text":"Digital","link":"https:\/\/www.adpulp.com\/category\/digital\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/wanamaker_John_logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/wanamaker_John_logo.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/wanamaker_John_logo.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/wanamaker_John_logo.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2165,"url":"https:\/\/www.adpulp.com\/gen_y_has_a_min\/","url_meta":{"origin":40348,"position":4},"title":"Gen Y Has A Mind Of Its Own","author":"David Burn","date":"February 17, 2006","format":false,"excerpt":"From Christian Science Monitor: Offer to buy the world a Coke and you'll probably find plenty of takers. But try to sell the iconic American drink, and you might meet with some ambivalence among youths these days, particularly abroad. That's according to a recent study that compared big global brands\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.adpulp.com\/gen_y_has_a_min\/#comments"},"img":{"alt_text":"mc_pan.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/mc_pan.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11833,"url":"https:\/\/www.adpulp.com\/amazon-knows-what-brands-you-like-and-now-so-will-the-brand\/","url_meta":{"origin":40348,"position":5},"title":"Amazon Knows What Brands You Like And Now So Will The Brands","author":"David Burn","date":"August 12, 2011","format":false,"excerpt":"Amazon is a company that understands the value of data, and the Seattle company is about to turn their customer data into an even bigger cash machine by helping brand marketers reach customers, not just on Amazon.com, but on any website. 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