{"id":40352,"date":"2025-10-01T12:40:51","date_gmt":"2025-10-01T17:40:51","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40352"},"modified":"2025-10-02T11:57:23","modified_gmt":"2025-10-02T16:57:23","slug":"in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/","title":{"rendered":"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers"},"content":{"rendered":"<p><a href=\"https:\/\/claude.ai\/l\">Claude.AI<\/a> is the AI for problem solvers.<\/p>\n<p>In this new anthem spot from Mother, the\u00a0narrator says, &#8220;<span style=\"letter-spacing: -0.2px;\">There&#8217;s never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath.&#8221; <\/span><span style=\"letter-spacing: -0.2px;\">No need to freak out. According to Anthropic, the key is to <\/span><span style=\"letter-spacing: -0.2px;\">&#8220;<\/span>keep creating, keep researching, keep learning, keep coding, keep thinking.&#8221;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FDNkDBNR7AM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<div class=\"flex flex-row gap-2\">\n<div class=\"font-large !font-user-message grid grid-cols-1 gap-2 py-0.5\" data-testid=\"user-message\">\n<p class=\"whitespace-pre-wrap break-words\">This is a good commercial. It does its job well. Even so, I have a few questions about the job the commercial is doing.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">To find answers to my questions, <a href=\"https:\/\/claude.ai\/share\/96d76341-16a5-4d3c-a405-bcc008d5b534\">I queried Claude<\/a>. I asked about the brand&#8217;s optimism, about the strategic direction provided to the agency, and for examples of significant achievements made possible by Claude.<\/p>\n<p>AI assistants tend to be agreeable, and Claude is no different. Knowing this, I didn&#8217;t expect the AI assistant to defend the brand, but I&#8217;m not sure I was prepared for the degree of humility and perspective revealed in its replies either.<\/p>\n<\/div>\n<\/div>\n<div class=\"text-text-300 flex items-stretch justify-between\">\n<blockquote>\n<p class=\"whitespace-normal break-words\">The campaign is essentially making a product-centric argument dressed up as zeitgeist: not that this era has better problems or better problem solvers, but that it has better <em>tools<\/em> for problem solving. Whether that actually makes it objectively &#8216;the best time&#8217; is, as you suggest, quite debatable.<\/p>\n<\/blockquote>\n<p>Also this:<\/p>\n<\/div>\n<blockquote><p>The campaign&#8217;s rhetoric about this being the best time to be a problem solver feels aspirational rather than evidence-based. It&#8217;s a bet on the future potential of AI tools, not a claim supported by a track record of world-changing accomplishments made possible specifically by Claude.<\/p><\/blockquote>\n<p>Aspirational is a good word. Zeitgeist, too. I like an exchange of meaningful words.<\/p>\n<p>My exchange also revealed that the target audience here is specifically developers, researchers, and business owners &#8211; what Anthropic calls &#8220;problem solvers.&#8221;<\/p>\n<p>That&#8217;s broad in scope, but not comprehensive, and there&#8217;s no indication of industry-specific uses. This is where the visual story comes in. The spot offers a series of quick glimpses into the problem solvers&#8217; worlds. We see a piano tuner, a farmer, an ambulance driver, a bike shop owner, a chess player, a writer, an electronics tinkerer, plus underwater explorers, doctors, musicians, rocket launchers, dancers, rock climbers, and coders, among others. From this menagerie of characters, it appears that Claude is prepared to help artists and scientists, students and explorers, even athletes.<\/p>\n<p>I have to admit, Claude did help me bring this article to life. Problem solved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the\u00a0narrator says, &#8220;There&#8217;s never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath.&#8221; No need to freak out. According to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,341,52,87,127,38,43],"tags":[],"class_list":{"0":"post-40352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-artificial-intelligence","9":"category-change-agents","10":"category-copy","11":"category-creative-review","12":"category-lifestyle-marketing","13":"category-technology","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In New Spot from Mother, Claude.AI Is the AI for Problem Solvers - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the\u00a0narrator says, &#8220;There&#8217;s never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath.&#8221; No need to freak out. According to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T17:40:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T16:57:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1151\" \/>\n\t<meta property=\"og:image:height\" content=\"747\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers\",\"datePublished\":\"2025-10-01T17:40:51+00:00\",\"dateModified\":\"2025-10-02T16:57:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/\"},\"wordCount\":437,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg\",\"articleSection\":[\"Agencies\",\"Artificial Intelligence\",\"Change Agents\",\"Copywriting\",\"Featured Creative\",\"Lifestyle Marketing\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/\",\"url\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/\",\"name\":\"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg\",\"datePublished\":\"2025-10-01T17:40:51+00:00\",\"dateModified\":\"2025-10-02T16:57:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg\",\"width\":1151,\"height\":747},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/","og_locale":"en_US","og_type":"article","og_title":"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers - Adpulp","og_description":"Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the\u00a0narrator says, &#8220;There&#8217;s never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath.&#8221; No need to freak out. According to [&hellip;]","og_url":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/","og_site_name":"Adpulp","article_published_time":"2025-10-01T17:40:51+00:00","article_modified_time":"2025-10-02T16:57:23+00:00","og_image":[{"width":1151,"height":747,"url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers","datePublished":"2025-10-01T17:40:51+00:00","dateModified":"2025-10-02T16:57:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/"},"wordCount":437,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg","articleSection":["Agencies","Artificial Intelligence","Change Agents","Copywriting","Featured Creative","Lifestyle Marketing","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/","url":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/","name":"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg","datePublished":"2025-10-01T17:40:51+00:00","dateModified":"2025-10-02T16:57:23+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg","width":1151,"height":747},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"In New Spot from Mother, Claude.AI Is the AI for Problem Solvers"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/09\/Keep_thinking_with_Claude_-_YouTube-2.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-auQ","jetpack-related-posts":[{"id":7627,"url":"https:\/\/www.adpulp.com\/producers_say_h\/","url_meta":{"origin":40352,"position":0},"title":"Producers Say, Hey We Can Do That And We Can Do It Faster And Cheaper","author":"David Burn","date":"February 19, 2010","format":false,"excerpt":"New York-based production company 24DP has become a hybrid advertising agency, providing all the services of a large agency without the overhead. \"Careless overspending, creative laziness, and money-throwing-problem-solvers will soon become a thing of the past as we have seen in other industries,\" says 24DP CEO Brian Cristiano. \"We are\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8109,"url":"https:\/\/www.adpulp.com\/can_advertising\/","url_meta":{"origin":40352,"position":1},"title":"Can Advertising Solve The Israeli-Palestinian Conflict?","author":"Dan Goldgeier","date":"July 13, 2010","format":false,"excerpt":"Saatchi & Saatchi's Tel Aviv office is hoping there's wisdom in the crowds. They're looking for suggestions to solve the Israeli-Palestinian conflict via The Impossible Brief. Visitors to the site are encouraged to upload their ideas for a chance to win a trip to Cannes next year. The requisite Facebook\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"impossible.png","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/07\/13\/impossible.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":27051,"url":"https:\/\/www.adpulp.com\/riding-the-storm-out-with-two-old-friends\/","url_meta":{"origin":40352,"position":2},"title":"Riding the Storm Out with Two Old Friends","author":"David Burn","date":"July 5, 2018","format":false,"excerpt":"Scott Pruit, the Trump Administration's scandal-plagued EPA Administrator was sent home to Oklahoma today. The incoming director has a cleanish slate, but Trump's Earth-damaging policies are not about to change. All of which makes today a great day to focus on the problem solvers who battle to preserve and restore\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/07\/riding-the-sotrm-out.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/07\/riding-the-sotrm-out.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/07\/riding-the-sotrm-out.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/07\/riding-the-sotrm-out.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/07\/riding-the-sotrm-out.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/07\/riding-the-sotrm-out.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":20185,"url":"https:\/\/www.adpulp.com\/a-smothering-jewish-mother-smothers-son-with-taco-bell-son-eats-it-up\/","url_meta":{"origin":40352,"position":3},"title":"A Smothering Jewish Mother Smothers Son With Taco Bell, Son Eats It Up","author":"David Burn","date":"August 19, 2013","format":false,"excerpt":"Stereotyping is bad behavior in the real world, but in a comedy sketch stereotyping can turn to pure gold, as it does here in this new spot for Taco Bell. The writing, casting and acting are all top notch here. This is a great commercial. The thing I like most\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/08\/Loving-Mother-Smothers-Son-in-Taco-Bell_s-Smothered-Burrito-Ad.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23082,"url":"https:\/\/www.adpulp.com\/ad-grunts-want-to-work-for-pay-time-off-and-coffee-not-trophies\/","url_meta":{"origin":40352,"position":4},"title":"Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies)","author":"David Burn","date":"July 16, 2015","format":false,"excerpt":"Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/07\/high-ceiling-cube-farm.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/07\/high-ceiling-cube-farm.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/07\/high-ceiling-cube-farm.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/07\/high-ceiling-cube-farm.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/07\/high-ceiling-cube-farm.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":1915,"url":"https:\/\/www.adpulp.com\/your_job_doesnt\/","url_meta":{"origin":40352,"position":5},"title":"Your Job Doesn\u2019t Suck As Hard As It Could","author":"Matt Bergantino","date":"January 12, 2006","format":false,"excerpt":"MediaBuyerPlanner\u2019s profile of \u201cad agency\u201d Spot Runner reads like a horror movie script in which the horrifying monster is a dead-broke, cheap-ass client. A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning, and ad time for as little as $500.\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=40352"}],"version-history":[{"count":10,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40352\/revisions"}],"predecessor-version":[{"id":40365,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/40352\/revisions\/40365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/40357"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=40352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=40352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=40352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}