{"id":40560,"date":"2025-12-02T12:19:56","date_gmt":"2025-12-02T18:19:56","guid":{"rendered":"https:\/\/www.adpulp.com\/?p=40560"},"modified":"2025-12-02T12:19:56","modified_gmt":"2025-12-02T18:19:56","slug":"sandisk-offers-content-creators-the-space-to-hold-more","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/sandisk-offers-content-creators-the-space-to-hold-more\/","title":{"rendered":"Sandisk Offers Content Creators the &#8220;Space to Hold More&#8221;"},"content":{"rendered":"<p>Content creators require copious space for all the data they produce. More space than their devices can handle. That&#8217;s why they turn to flash drives and other external storage products from companies like <a href=\"https:\/\/www.sandisk.com\/\">Sandisk<\/a>.<\/p>\n<p>To promote these products, Sandisk teamed up with Austin-based <a href=\"https:\/\/thisiscallen.com\">CALLEN<\/a>. The result is a new ad campaign that speaks directly to creators of daring stunts, cat videos, presentation decks, and anyone else with terabytes of information to stash and easily transport.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qz-9t4PElnM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zxQUNHfyLgw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_SZhafJuLZk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>There&#8217;s whimsy here that is unusual for the category. The need for extra storage in this context is a lifestyle decision that the brand wants to support. \u201cAt Sandisk, we\u2019ve always been about reliability and performance, but the way people create and share has changed dramatically,\u201d said Heidi Arkinstall, VP, Global Consumer Brand and Digital Marketing. \u201cOur new tagline, \u2018Space to Hold More\u2019 captures that shift.<\/p>\n<p>Craig Allen, Chief Creative Officer at CALLEN, said, \u201cWe wanted to bring to life in a cheeky way all the things people need and really care about keeping safe and at their fingertips \u2013 whether that&#8217;s their cats, work files, or stunts they try to do in their backyard.\u201d<\/p>\n<h5>Campaign credits<\/h5>\n<p>Agency: CALLEN<br \/>\nFounder, CCO: Craig Allen<br \/>\nPresident, Partner: David Hughes<br \/>\nChief Opportunity Officer: Jess Monsey<br \/>\nHead of Production: Mike Davidson<br \/>\nCreative Director: Tim Kang, Jarrod Higgins<br \/>\nHead of Art: Renan Molin<br \/>\nProducer: Lindsay Reed<br \/>\nAccount Director: Kate Schaetzle<br \/>\nAssistant Account Manager: Isabel Mattern<br \/>\nProject Manager: Roberta Guzzardi<\/p>\n<p>Brand: Sandisk<br \/>\nSenior Vice President, Consumer: Janet Allgaier<br \/>\nVP, Global Consumer Brand and Digital Marketing: Heidi Arkinstall<br \/>\nDirector, Brand &amp; Integrated Marketing: Anthony Morquecho<br \/>\nDirector, Consumer Product Marketing: Christina Garza<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content creators require copious space for all the data they produce. More space than their devices can handle. That&#8217;s why they turn to flash drives and other external storage products from companies like Sandisk. To promote these products, Sandisk teamed up with Austin-based CALLEN. The result is a new ad campaign that speaks directly to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40561,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,38,324,43],"tags":[],"class_list":{"0":"post-40560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"category-lifestyle-marketing","9":"category-tea-for-texas","10":"category-technology","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sandisk Offers Content Creators the &quot;Space to Hold More&quot; - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/sandisk-offers-content-creators-the-space-to-hold-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandisk Offers Content Creators the &quot;Space to Hold More&quot; - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Content creators require copious space for all the data they produce. 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These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. https:\/\/youtu.be\/IY4x85zqoJM?si=qGHjiYRgU0Ew0MmE https:\/\/youtu.be\/QfQK6AcJxI8?si=KQ1d2eBD3fRPvyql https:\/\/youtu.be\/HATSZnryr4w?si=UUlFphPJRmpETETz https:\/\/youtu.be\/9uvgEymGQFc?si=_tFda2H0yq_fRqeJ I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? 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