{"version":"1.0","provider_name":"Adpulp","provider_url":"https:\/\/www.adpulp.com","author_name":"David Burn","author_url":"https:\/\/www.adpulp.com\/author\/david-burn\/","title":"Martin Weigel Imagines A Better Future for Strategy and Strategists - Adpulp","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vItq2DYJKk\"><a href=\"https:\/\/www.adpulp.com\/martin-weigel-imagines-a-better-future-for-strategy-and-strategists\/\">Martin Weigel Imagines A Better Future for Strategy and Strategists<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adpulp.com\/martin-weigel-imagines-a-better-future-for-strategy-and-strategists\/embed\/#?secret=vItq2DYJKk\" width=\"600\" height=\"338\" title=\"&#8220;Martin Weigel Imagines A Better Future for Strategy and Strategists&#8221; &#8212; Adpulp\" data-secret=\"vItq2DYJKk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adpulp.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2023\/09\/pexels-karolina-grabowska-4016524-e1694541992929.jpg","thumbnail_width":1167,"thumbnail_height":616,"description":"People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I&#8217;m glad he is in the mood to explain the strategic offering and argue for its value. Let&#8217;s look at just one [&hellip;]"}